In Chicago there are two prominent “brands” that operate under the name “Critical Mass.”
One is a digital PR agency.
The other is a monthly gathering of cyclists who flood the streets with bikes on the last Friday of every month.
One represents brands such as Clorox, Nissan, AT&T, and Rolex on the internet. Including brand monitoring and campaign management.
The other has no branding, no official leaders, and a very loose digital presence.
Guess which one has better SEO?
Excuse me, I’ve got a bike to go ride.