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	<title>John Morrison - Subism Studios &#187; Technology</title>
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	<link>http://subism.com</link>
	<description>John Morrison - Photographer and Designer</description>
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		<title>Little Troubles in Big Paris</title>
		<link>http://subism.com/2011/10/10/little-trouble-in-big-paris/</link>
		<comments>http://subism.com/2011/10/10/little-trouble-in-big-paris/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 12:59:32 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travels]]></category>
		<category><![CDATA[eurostar]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[hostels]]></category>
		<category><![CDATA[kirsten crowhurst]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[sim cards]]></category>
		<category><![CDATA[trains]]></category>

		<guid isPermaLink="false">http://subism.com/?p=945</guid>
		<description><![CDATA[On Sept 15th, 2011, I began the lifestyle that will define me for the next few months; that of a backpacker. My goal is to explore the world, learn about other cultures and meet new people all through the aid of digital tools and social media. Armed with an unlocked iPhone and 7 days worth [...]]]></description>
			<content:encoded><![CDATA[<p>On Sept 15th, 2011, I began the lifestyle that will define me for the next few months; that of a backpacker. My goal is to explore the world, learn about other cultures and meet new people all through the aid of digital tools and social media. Armed with an unlocked iPhone and 7 days worth of clothes I am making my way based on recommendations of friends and followers.</p>
<hr />
<p><a href="http://www.flickr.com/photos/localcelebrity/6230098655/"><img class="alignright size-full wp-image-599" style="border: 0;" title="East London" src="http://farm7.static.flickr.com/6112/6230098655_e45d65876a.jpg" alt="" /></a>When I arrived in Paris via the Eurostar from London, it seemed like everything was going according to plan. I had a restful train ride in which I wrote, edited photos and caught up on that week&#8217;s episode of &#8216;Breaking Bad&#8217;. When I got to the station <a href="http://stormingthebastille.blogspot.com/">my friend Kirsten</a> was there waiting for me at the gate with a big smile on.</p>
<p>Kirsten is over in Paris for grad school and had moved here just days before my arrival from Chicago. The original plan was for me to stay with her on my arrival and she had anticipated to have an apartment but due to a series of reasons was unable to secure a place beforehand and was staying with someone from her college alumni association. Luckily she had managed to contact me ahead of time and I scrambled in London to find <a href="http://www.paris-hostels.com/">a hostel for Paris</a>.</p>
<p>She needed to pick up her monthly train pass so I took the opportunity to purchase a series of train tickets as well. The next thing on my agenda was to pick up a prepaid SIM card for my phone so I could proceed as planned with the crowd sourcing of the trip. In England there were vending machines at the station so I assumed the situation would be similar in Paris. Not so.</p>
<p>When checked into my hostel I asked the guy at the desk about getting a SIM. I was told that the country has recently cracked down on them, due to anti-terrorism legislation you now need to supply ID and fill out paperwork even to buy even a temporary pre-paid SIM. With little to go on Kirsten and I head off towards the Louvre shopping area to run errands and I figured the guys that the Apple Store would be able to supply more info.</p>
<p>Once there I was able to check in and get my bearings and the staff informed me that there was an Orange store nearby that might be able to solve my problem.</p>
<p>Sure enough, once we arrived at Orange there was a gentlemen who was extremely helpful in getting me setup. For 9,90€ I had what i thought was a working SIM card with 500mb of data in just minutes. We got next-door to the post office and suddenly nothing worked. I popped the SIM card out and plugged it back and suddenly things worked again. Then moments later, they didn&#8217;t.</p>
<p>I went back to Orange and eventually discovered that I needed to top up the phone with an additional 10€ to make it work on data, and on top of that, it wouldn&#8217;t work until tomorrow anyway.</p>
<p>After a little bit of cross cultural customer service battling I was able to get my money refunded and returned the card. I set out looking for other carriers but soon found myself frustrated and resorting back to a paper city map.</p>
<p>The plan was to catch back up with Kirsten and her friends at a gelato cafe across from Notre Dame around 7. By the time I found myself in the area however I couldn&#8217;t locate the cafe in question and spent my time walking up and down the street peering into restaurants for someone I knew before eventually giving up. Tired, hungry and surrounded by expensive food I resorted to the cheapest thing I could find that I knew I could get quickly: Subway.</p>
<p>I tried looking for wifi connections I could use to figure things out but it turns out that the same law that restricted SIM card purchases also restricted open WiFi</p>
<p>Refusing to let the night be a complete bust I trekked back to Notre Dame and spent my time sitting in the courtyard people watching. As I sat there soaking in the incredible architecture, detailed craftsmanship and the camaraderie around me I determined that even though nothing had gone as planned, it didn&#8217;t matter, it was still a beautiful night. Also I was eating gelato. Gelato rules.</p>
<p>After some time wandering around I head back towards my hostel and found open WiFi at a bar near the Stalingrad plaza. When I finally got to catch up on tweets, fellow Chicagoan, <a href="http://designvagrant.com/">Elaine</a> noticed I was in Paris and so was she, <a href="http://twitter.com/#!/elaineinspired/status/118786955017326593">I then hopped a train and headed her way</a>.</p>
<p><a href="http://www.flickr.com/photos/localcelebrity/sets/72157627860987328/with/6230098655/">Small photo set posted</a>, more coming soon.</p>
]]></content:encoded>
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		<title>Thoughts on Steve</title>
		<link>http://subism.com/2011/10/06/thoughts-on-steve/</link>
		<comments>http://subism.com/2011/10/06/thoughts-on-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:38:42 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple computer]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Apple Retail]]></category>
		<category><![CDATA[bruges]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://subism.com/2011/10/06/thoughts-on-steve/</guid>
		<description><![CDATA[On April 1st, 2011, I walked out the doors of The North Michigan Avenue Apple store as an employee for the last time. My fellow employees were lined up from the glass staircase to the doorway leaving me no choice but to walk down the middle between them. As I approached they began to clap [...]]]></description>
			<content:encoded><![CDATA[<p>On April 1st, 2011, I walked out the doors of The North Michigan Avenue Apple store as an employee for the last time.</p>
<p>My fellow employees were lined up from the glass staircase to the doorway leaving me no choice but to walk down the middle between them. As I approached they began to clap and cheer at full intensity. I had been a part of this ritual countless times in my six and a half years with the company so I knew it was coming. Still it took every fiber of my being to stay composed. I bolted for the door and when I finally got there I turned around, looked back at my friends and threw my arms in the air to wave goodbye one last time.</p>
<p>Seconds later I turned the corner. Once I knew I was out of the view of my colleagues I let loose and full on wept.</p>
<p>I couldn&#8217;t hold it back. Working for Apple was more than job, Apple was a family. Apple still is my family. I have met some of the most important people in my life through Apple. Mentors, friends, lovers&#8230; you name it.</p>
<p>Apple allowed me to put my creative energies to use. They enabled me to move halfway across the country to start over; and they inspired me to strike out on my own.</p>
<p>I learned more working for Apple than I did through all of college and high school combined. I grew more as a person than I could have possibly imagined. Apple filled me with memories and experiences that I will cherish until I die. All of that, those people and memories are a part of me, many of them mean more than anything else ever will. I wouldn&#8217;t trade any of it, the good or the bad, for anything.</p>
<p>This morning I woke up in a hostel in Bruges and heard the news. I looked at Twitter and it was filled with loving, thoughtful comments and not a single one in poor taste. I then looked through instagram and it was flooded with photo tributes. Every news site was filled with articles and comments regarding his passing.</p>
<p>And I wept.</p>
<p>I never met the man, I never even saw him in person (though I apparently stood right next to him and didn&#8217;t know it) and yet there I was standing on a picturesque bridge in the middle of Bruges on a dreary, cold day openly weeping.</p>
<p>My friend Nick today posted on his Facebook regarding Steve&#8217;s death. He mused on how people feel like they know someone in the public eye when really they don&#8217;t know their internal person and said that he hopes Jobs was as good in person as we all like to think he was. I would like to counter that point.</p>
<p>That one man who Nick claims I didn&#8217;t know, whom I never met and probably didn&#8217;t even know I existed profoundly changed my life for the better and for that I am eternally grateful.</p>
<p>When I heard of his retirement I did something that I swore as an employee I&#8217;d never do.</p>
<p>I emailed him.</p>
<p>It was just a simple thank you, basically saying a lot of the things I&#8217;m saying here. I have no idea if he read it and I never will. And thats okay. I didn&#8217;t need anything from him. I didn&#8217;t need to know him personally. The Steve I knew&#8230; the Apple I knew gave me more than enough.</p>
<p>Thank you Steve.</p>
]]></content:encoded>
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		<title>London Part 2</title>
		<link>http://subism.com/2011/10/02/london2/</link>
		<comments>http://subism.com/2011/10/02/london2/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 11:41:51 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travels]]></category>
		<category><![CDATA[bagels]]></category>
		<category><![CDATA[blair dooley]]></category>
		<category><![CDATA[blair lamar]]></category>
		<category><![CDATA[crochetdermy]]></category>
		<category><![CDATA[england]]></category>
		<category><![CDATA[jim binder]]></category>
		<category><![CDATA[lis rock]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[museums]]></category>
		<category><![CDATA[patrick dooley]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[united kingdom]]></category>
		<category><![CDATA[victoria and albert]]></category>

		<guid isPermaLink="false">http://subism.com/?p=933</guid>
		<description><![CDATA[On Sept 15th, 2011, I began the lifestyle that will define me for the next few months; that of a backpacker. My goal is to explore the world, learn about other cultures and meet new people all through the aid of digital tools and social media. Armed with an unlocked iPhone and 7 days worth [...]]]></description>
			<content:encoded><![CDATA[<p>On Sept 15th, 2011, I began the lifestyle that will define me for the next few months; that of a backpacker. My goal is to explore the world, learn about other cultures and meet new people all through the aid of digital tools and social media. Armed with an unlocked iPhone and 7 days worth of clothes I am making my way based on recommendations of friends and followers.</p>
<hr />
<p><a href="http://www.flickr.com/photos/localcelebrity/sets/72157627647576087/"><img class="alignright size-full wp-image-599" style="border: 0;" title="East London" src="http://farm7.static.flickr.com/6150/6200953414_fd299b5793.jpg" alt="" /></a>I got up Monday morning and Blair was determined to show me what she claimed was &#8220;the best place to get bagels&#8221; in Europe. A claim I was instantly skeptical of, having grown up in New York, I&#8217;ve been spoiled for much of my life with great bagels.</p>
<p>It turned out that the place Blair wanted to take me to was somewhere that <a href="http://twitter.com/#!/lisrock/status/117693143108952064">Lis Rock had already suggested via Twitter</a> from her travel experiences and interestingly there is a competing bagel shop right next door as well so we decided to try both and decide which I preferred.</p>
<p>In the end I preferred the second place&#8217;s butter better and they did have poppy seeds which the other did not. These bagels had little in common with the American style bagels I&#8217;ve been used to. They were smaller, softer, typically plain (as opposed to seeded or spiced) and near as I could tell neither place offered the option to have them toasted, so my preference was far from a conclusive decision.</p>
<p>After breakfast Blair and I wandered off through the city to the flower market where we listened to street musicians and enjoyed the hustle and bustle of people around us. We then took off exploring through the city checking out the architecture of the financial district and St. Paul&#8217;s Cathedral and explored the shopping areas of Covent Garden before <a href="http://twitter.com/#!/jimbinder/status/117623548259991552">taking the advice of Jim Binder once again</a> and checking out a pub called the Nag&#8217;s Head. The Nag&#8217;s Head was an irish style pub with an extremely short bar and a variety of Adnam&#8217;s beers on tap. Blair and I rest there with a pint and some snacks before moving on to meet her husband Patrick for dinner at a pub around the corner from their flat when he returned that evening.</p>
<p>The next day Blair and I went out again and head over to The Victoria and Albert Museum <a href="http://twitter.com/#!/wandasgirl/status/117719024925814784">on the suggestion of my aunt</a>. where we found &#8220;The Power of Making&#8221; exhibit which explores the ways people are creating things of beauty or function out of other things one would not expect. An example of which would include an <a href="http://www.vam.ac.uk/users/node/16604">awesome Crochetdermy bear</a>.</p>
<p>We explored some more from there before getting dinner at The Albion with Patrick and catching some friends of his for a drink nearby and soon calling it a night as the next morning I was off to Paris via the Eurostar.</p>
<p>My time in London was quiet and laid back as I would have expected&#8230; from here on out the real trip was set to kick off.</p>
<p><a href="http://www.flickr.com/photos/localcelebrity/sets/72157627647576087/">Full London photo set.</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>London Part 1</title>
		<link>http://subism.com/2011/09/28/london-part-1/</link>
		<comments>http://subism.com/2011/09/28/london-part-1/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 10:36:35 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travels]]></category>
		<category><![CDATA[big ben]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[london's eye]]></category>

		<guid isPermaLink="false">http://subism.com/?p=930</guid>
		<description><![CDATA[Heading to London from Brighton seemed like it would be easy enough, however when I arrived at the train station I soon found that service to London had been cancelled due to some sort of security issue. All was not lost however as one of the friendly train attendants was able to help me figure [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/localcelebrity/6191816626/"><img class="alignright size-full wp-image-599" style="border: 0;" title="Big Ben" src="http://farm7.static.flickr.com/6158/6191816626_ed70e82202.jpg" alt="" /></a>Heading to London from Brighton seemed like it would be easy enough, however when I arrived at the train station I soon found that service to London had been cancelled due to some sort of security issue. All was not lost however as one of the friendly train attendants was able to help me figure out a route into the city that required a variety of transfers.</p>
<p>Eventually I made my way to east London and specifically to <a href="http://www.flickr.com/photos/localcelebrity/6191263201/in/photostream">Cheshire Street</a> where my friend <a href="http://twitter.com/blairlamar_arts">Blair</a> and her husband <a href="http://twitter.com/dangerooley">Patrick</a> live. Although she&#8217;s originally from South Carolina, I know Blair from Chicago where she attended the School of the Art Institute&#8217;s graduate program as a painter. At some point Blair left to study abroad for a semester and met Patrick, fast forward a few years and they are married and living together in London.</p>
<p>Coincidentally my visit to London coincided with the Bermondsey Street Festivalin which Blair was showing some of <a href="http://blairlamar.com/">her artwork</a>. Unfortunately though it also coincided with Patrick being out of town for a friend&#8217;s bachelor weekend.</p>
<p>After resting a bit at Blair&#8217;s flat we made our way over to the gallery for an opening cocktail reception. There I met several of her friends and other artists participating in the show. I had thrilling discussion with one gentleman, Alex, on the artistic merits of digital tools for artwork and the case for and against, as well the brilliant <a href="http://en.wikipedia.org/wiki/Akira_(film)">Japanese animation film Akira</a>.</p>
<p>The next day Blair and I set out with several of her friends to the actual Street Festival but after an hour or two I decided to split off from the group to venture out and explore London. I figured I would take the time to get to know <a href="http://gowalla.com/">Gowalla</a>&#8216;s newly revised iPhone app and it&#8217;s Gowalla Guides feature. For those unfamiliar with Gowalla, it&#8217;s a location based social networking service that previously was built around &#8220;checking-in&#8221; to a venue similar to Foursquare, which I wrote about when it <a href="http://subism.com/2009/04/06/foursquare/">debuted at SXSW &#8217;09</a>.</p>
<p>Recently Gowalla decided to concede the check-in war and revamp their app in a different direction that features city guides and recommendations of things to do. I plan on discussing this in greater depth in a separate entry eventually seeing as I was a big fan of the old app I figured this would be the perfect opportunity to give the new one a go.</p>
<p>First things first I head off to find the <a href="http://www.apple.com/uk/retail/regentstreet/">Apple Store Regent Street</a>. Yes, I&#8217;m a nerd, I know but in all seriousness Apple stores are a godsend to travelers. Free Wi-Fi, clean bathrooms, water fountains and usually (but not always) a place to sit down. Apple is also very particular about where they build their stores and the architectural designs of them, so if you can find a city&#8217;s local Apple store you can usually assure that you&#8217;ll not only see a beautiful structure but you&#8217;ll also find a lively shopping district with good (but likely expensive) places to eat.</p>
<p>Once I felt I had caught up with everything I needed at the store I popped open the Gowalla guide to take a look at what was nearby. When I saw that London&#8217;s famous <a href="http://www.flickr.com/photos/localcelebrity/6191803356/">Picadilly Circus</a> was a short walk away I head off in that direction, from there made my way to Green Park and eventually Buckingham Palace.</p>
<p>The Palace is a sight to behold that unfortunately was closed by 6pm when I arrived, but I was still able to see the guards from the gate, talk to some of the assigned police officers and get a bunch of great shots from the monument across from it.</p>
<p>I wandered on further through the Palace parks and noticed I was able to see the famous &#8220;London Eye&#8221; from the park and decided to walk towards it, eventually discovering Big Ben and the bridge between them. The area around Big Ben was very alive with street performers and tourists and I got a good laugh from them before I decided to take the advice of <a href="http://twitter.com/#!/jimbinder/status/117614717110988801">Jim Binder via Twitter</a> and caught a cab over to The Old Red Cow for a bite and a drink. Sure enough Jim&#8217;s suggestion was spot on and The Old Red Cow was a cozy bar with a great atmosphere, a friendly bartender and a heck of a burger. Shortly after that I head back via the Underground and called it a night.</p>
<p><a href="http://www.flickr.com/photos/localcelebrity/sets/72157627647576087/">Photo set now posted here.</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Grid Meets Road &#8211; World Travel in the Digital Age</title>
		<link>http://subism.com/2011/09/02/grid-meets-road/</link>
		<comments>http://subism.com/2011/09/02/grid-meets-road/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 19:28:02 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travels]]></category>
		<category><![CDATA[airbnb]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[south by south west]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxswi]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://subism.com/?p=913</guid>
		<description><![CDATA[On the 19th of September I will embark on an adventure that will almost certainly change my life. I am heading overseas to Europe to travel full time until February of next year. Along my way I will use digital devices and social media tools to explore and find what to do in each respective [...]]]></description>
			<content:encoded><![CDATA[<p>On the 19th of September I will embark on an adventure that will almost certainly change my life. I am heading overseas to Europe to travel full time until February of next year.</p>
<p>Along my way I will use digital devices and social media tools to explore and find what to do in each respective city. I will document my experience on this blog, <a href="http://www.flickr.com/photos/localcelebrity/">Flickr</a>, <a href="twitter.com/localcelebrity">Twitter</a>, <a href="https://plus.google.com/102788666917037482244/">Google+</a>, <a href="https://www.facebook.com/subismstudios">Facebook</a>, <a href="https://foursquare.com/localcelebrity">FourSquare</a>, <a href="http://gowalla.com/users/localcelebrity">Gowalla</a>, <a href="http://diversions.subism.com/">Tumblr</a> &amp; and maybe even <a href="http://www.youtube.com/reallocalcelebrity">YouTube</a>. I will attempt to find places to say either with friends from these services or using sites like <a href="http://www.couchsurfing.org/people/localcelebrity/">CouchSurfing</a> and <a href="http://www.airbnb.com/users/show/773790">AirBnB</a>.</p>
<p>The idea is to &#8220;crowd source&#8221; my adventure, asking for you, the reader, to supply me with input as to where to go, what to see etc.</p>
<p>My end goal will be not just to explore the world but to really test the limits of our global communications network, the so-called &#8220;global community&#8221;. Can we, &#8220;the internet&#8221;, actually supply what one person needs to know on such an adventure? How connected are we really through these services and how easy (or hard) is it to maintain the relationships with your loved ones while traveling full time?</p>
<p>I have also submit a panel to next year&#8217;s SXSW Interactive Festival and hope to be able to share the results of my trip with you there as well as eventually publish a book on the experience.</p>
<p>I will share more details about the trip as we get closer to leaving but for now I could use your help.</p>
<p>Please do me a favor and vote for my panel to be accepted to SXSW&#8230; the voting period ends tonight Friday the 2nd at midnight. You can do that <a href="http://bitly.com/pgKfn8">here</a>.</p>
<p>And if you&#8217;re so interested you can donate to my experiment as well <a href="http://bitly.com/pJEdpc">here</a>.</p>
<p>Anyone who donates me any money (doesn&#8217;t matter how much or little) will have their name on a slide at our SXSW presentation should it be accepted. Thanks!</p>
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		<item>
		<title>On Apple Rumors: A Tale of Two iPhones?</title>
		<link>http://subism.com/2011/08/29/iphone4s/</link>
		<comments>http://subism.com/2011/08/29/iphone4s/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 23:49:11 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Apple Retail]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[cdma]]></category>
		<category><![CDATA[gsm]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone 3gs]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[iphone 5]]></category>
		<category><![CDATA[n94]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[Tim Cook]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://subism.com/?p=896</guid>
		<description><![CDATA[In the time I spent working for Apple Retail I was constantly asked about rumored product releases and more often than not the customer asking would fail to believe that we employees didn&#8217;t have any sort of advanced knowledge. That really was the case and even if we did know something we couldn&#8217;t tell them [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://subism.com/wp-content/uploads/2011/08/iphone-4s.png"><img class="alignright size-full wp-image-899" title="iphone 4s" src="http://subism.com/wp-content/uploads/2011/08/iphone-4s.png" alt="" width="297" height="340" /></a>In the time I spent working for Apple Retail I was constantly asked about rumored product releases and more often than not the customer asking would fail to believe that we employees didn&#8217;t have any sort of advanced knowledge. That really was the case and even if we did know something we couldn&#8217;t tell them anyway, so why bother asking?</p>
<p>I guess because that wasn&#8217;t 100% true.</p>
<p>The thing is, while we <em>almost never</em> had advanced knowledge confirming new products, we were all engrossed by the Mac news / rumor sites. Although we were contractually obligated not to contribute to them, nothing stopped us from talking and speculating to one another during lunch or at the bar after work. As an employee you get to know Apple&#8217;s psychology pretty well and it was often easy to tell which stories were real and which were fake.</p>
<p>So while we didn&#8217;t officially know what was coming down the pipeline, it was often the case that we &#8220;knew&#8221;; but we still couldn&#8217;t talk about it. There is a certain amount of buzz to rumors combined with timing and the company&#8217;s actions that would make it clear that something was up.</p>
<p>Recently sites have been talking about the next iPhone being only a mild upgrade and referring to it as the &#8220;iPhone 4S&#8221;. For as long as it has been around I&#8217;ve HATED this rumor.</p>
<p>There seems to be an assumption that because there was an iPhone 3Gs to follow iPhone 3G that Apple is going to repeat this pattern and even call it the &#8220;iPhone 4S&#8221;. The major flaw in this conclusion is so obvious it boggles my mind that sites miss it.</p>
<p>The iPhone 4&#8242;s &#8220;4&#8243; in its branding is different than the 3G&#8217;s &#8220;3&#8243;. The 4 in the iPhone 4 represents it being the fourth model of iPhone whereas the 3 in the iPhone 3G represented the 3G speed of its connection.</p>
<p>Apple is a company tightly fixated on branding, even if the next upgrade were a small one they simply wouldn&#8217;t just slap an &#8220;s&#8221; on the end of the &#8220;iPhone 4&#8243; and call it a day instead of releasing an iPhone 5. Regardless of what the marketing name would be, it would still be the 5th model of the phone. They especially wouldn&#8217;t then just call the next phone the &#8220;iPhone 5&#8243; the following year as it would actually be the 6th version and so on. The logic is broken.</p>
<p>Branding aside, it also seems clear to me that after waiting more than a year Apple&#8217;s going to do more than a modest bump to the iPhone. While the iPhone 4 is doing extremely well after 15 months on the market the changes will need to be significant if only to keep consumers interested and competitors behind. The rumors of a larger screen, better camera and a tapered form factor seem to gel with that.</p>
<p>Meanwhile the now two year old <a href="http://betanews.com/2011/04/28/verizon-iphone-ate-into-android-dominance-npd-says/">iPhone 3GS is the second best selling phone on the market.</a> It is clear Apple benefits from giving customers the choice of a lower-priced option. This one-two punch has served them well at retaining market share in the face of Android so the logical conclusion would be that an iPhone 5 will be announced this fall and Apple will keep the iPhone 4 around discounted like they did the 3GS.</p>
<p>But the rumor is that the next <a href="http://online.wsj.com/article/SB10001424053111903327904576526690675657466.html?mod=WSJ_WSJ_News_BlogsModule">iPhone is also now coming to Sprint</a> <a href="http://www.mactrast.com/2011/08/iphone-5-to-launch-concurrently-on-sprint-verizon-att-t-mobile/">and T-Mobile</a> too, which would make sense. Problem is T-Mobile&#8217;s 3G network uses a different frequency than AT&amp;T so if Apple wants to support them they need to introduce either a separate phone for their network or a phone with a chip that is compatible with both networks. Meaning they&#8217;d have to manufacture three different iPhone 5s for the 4 different carriers and that&#8217;s not counting storage sizes or colors and this still leaves them without a low cost option on T-Mobile&#8217;s network.</p>
<p>Then I start thinking about <a href="http://www.bgr.com/2011/04/23/exclusive-apple-testing-iphone-4-for-t-mobile-usa/">this</a> and the fact that before the Verizon iPhone 4 was launched there were all sorts of <a href="http://reviews.cnet.com/8301-19512_7-20027652-233.html">antenna redesigns that leaked</a> that contained SIM card slots, which the Verizon phone does not and now suddenly similar things are <a href="http://www.macrumors.com/2011/08/25/iphone-4s-casing-resembles-iphone-4-with-some-antenna-changes/">showing up again</a>.</p>
<p>All signs seem to be pointing at it but no one seems to notice. My gut says that Apple is planning to launch not one but two new iPhones this fall and both will be available on all four major US carriers. I believe we will see a mildly revamped iPhone 4 and an &#8220;all-new&#8221; iPhone 5.</p>
<p>Apple will however downplay the 4&#8242;s revamp with a comment like &#8220;the iPhone 4 has proven to be the most popular phone in history and it&#8217;s not slowing down so today we&#8217;re making it available to T-Mobile and Sprint customers too&#8221;. No new name, and no upgraded specs they&#8217;ll want the press to focus on the iPhone 5, not a bunch of internal changes to a 15 month old device.</p>
<p>How will they do this? Instead of individual models for individual carriers I believe that both the revised 4 and the new 5 will have both CDMA and GSM chips in them will be compatible with all four carriers right out of the box.</p>
<p>Externally this does away with customer confusion as most people don&#8217;t know / understand / care about the differences between cellular networks and frequencies, they simply want to buy a phone and have it work. Secondly, this dramatically simplifies their product line, inventory and manufacturing and allows them to further leverage the economies of scale that CEO Tim Cook so masterfully does already.</p>
<p>Wouldn&#8217;t be half bad for his first public move as CEO either.</p>
<p>What are your thoughts? I&#8217;d love to hear them in the comments.</p>
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		<title>SEO Food For Thought: Critical Mass Chicago</title>
		<link>http://subism.com/2011/03/25/critical-mass/</link>
		<comments>http://subism.com/2011/03/25/critical-mass/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 21:46:44 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[clorox]]></category>
		<category><![CDATA[critical mass]]></category>
		<category><![CDATA[cyling]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nissan]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[rolex]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://subism.com/?p=798</guid>
		<description><![CDATA[In Chicago there are two prominent &#8220;brands&#8221; that operate under the name &#8220;Critical Mass.&#8221; One is a digital PR agency. The other is a monthly gathering of cyclists who flood the streets with bikes on the last Friday of every month. One represents brands such as Clorox, Nissan, AT&#38;T, and Rolex on the internet. Including [...]]]></description>
			<content:encoded><![CDATA[<p>In Chicago there are two prominent &#8220;brands&#8221; that operate under the name &#8220;Critical Mass.&#8221;</p>
<p>One is a digital PR agency.</p>
<p>The other is a monthly gathering of cyclists who flood the streets with bikes on the last Friday of every month.</p>
<p>One represents brands such as Clorox, Nissan, AT&amp;T, and Rolex on the internet. Including brand monitoring and campaign management.</p>
<p>The other has no branding and no official leaders and a very loose digital presence.</p>
<p>Guess which one has better SEO?</p>
<p style="text-align: left;"><a href="http://www.google.com/webhp?hl=en&amp;tab=ww#sclient=psy&amp;hl=en&amp;site=webhp&amp;q=critical+mass+chicago"><img class="aligncenter size-full wp-image-799" title="Screen shot 2011-03-25 at 4.27.33 PM" src="http://subism.com/wp-content/uploads/2011/03/Screen-shot-2011-03-25-at-4.27.33-PM.png" alt="" width="556" height="479" /></a></p>
<p>Excuse me, I&#8217;ve got a bike to go ride.</p>
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		<title>&#8220;Valued&#8221; or Why I cancelled my AT&amp;T internet exemplified by trying to cancel</title>
		<link>http://subism.com/2011/03/24/att/</link>
		<comments>http://subism.com/2011/03/24/att/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 17:40:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[DSL]]></category>

		<guid isPermaLink="false">http://subism.com/?p=618</guid>
		<description><![CDATA[When I moved to Chicago almost 4 years ago I setup AT&#38;T DSL. Toward the end of last year I upgraded the Mac Mini hooked up to my TV to the newer server model and decided I needed a static IP address. However AT&#38;T&#8217;s pricing for such options were not great and I found I [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-621" title="att death star logo" src="http://subism.com/wp-content/uploads/2011/03/att-death-star-logo.jpg" alt="" width="201" height="251" />When I moved to Chicago almost 4 years ago I setup AT&amp;T DSL.</p>
<p>Toward the end of last year I upgraded the Mac Mini hooked up to my TV to the newer server model and decided I needed a static IP address. However AT&amp;T&#8217;s pricing for such options were not great and I found I was able to get a better deal elsewhere. Even so, I decided to hold off.</p>
<p>I decided around the same time to disconnect my landline phone. AT&amp;T offered a “dry loop” option so I moved to it to lower my rates. However, doing so raised my internet rates but not my total bill (since phone cost was removed). Soon after, I started getting hounded via email to combine my wireless service with my internet service or they would raise my rates again. I looked into this and learned that the discount I received from my employer on my wireless service would be removed so I opted not to. Still I received pseudo-threatening emails to do so.</p>
<p>Then the last straw came when I learned about the new <a href="http://arstechnica.com/tech-policy/news/2011/03/att-officially-announces-data-caps-wont-talk-about-congestion.ars">DSL terms and conditions introducing data caps and other customer hostile tactics</a>. I contacted a new provider, had them set up and called on Saturday to attempt to cancel my service. The setup took all day Friday and once I was up and running I saw it was past business hours so I would call AT&amp;T in the morning to cancel.</p>
<p>However, it seems AT&amp;T’s billing department was not open on Saturday. So I called customer support, they let me know they were unable to cancel my account on the weekend but gave me a direct line to call and do so on Monday. He ends the call with <em>&#8220;Thank you for calling AT&amp;T where you are a valued customer.&#8221; </em></p>
<p>If their customers are so valued, why is the billings department only open weekdays from 8-5? Most people have Monday to Friday jobs during those hours, making it very hard to call to straighten out a billing issue if necessary. Doesn&#8217;t seem like AT&amp;T values my time. Luckily I had today (Thursday) off and I gave them a ring. Here is what followed.</p>
<p><strong>The first rep</strong> answers the phone doesn’t give me her name, asks for my phone number and is confused when I tell her I have a dry loop. Asks for my account number, which I give her and then tells me she needs to transfer me to billing.</p>
<p><strong>The second rep</strong> picks up doesn’t give me her name, asks for my phone number and is confused when I tell her I have a dry loop. Asks for my account number, which I give her and then tells me she needs to transfer me because she’s in Texas.</p>
<p><strong>The third rep</strong> picks up actually gives me her name, asks for my phone number understands when I tell her I have a dry loop. Asks for my account number, which I give her and asks what I need. I tell her I’d like to cancel, she tells me she needs to transfer me. I tell her this will be my third transfer and I keep being told that I’m being directed to the right person. She apologizes thoroughly and promises this will be my last transfer, gives me a new direct line to call incase I get disconnected.</p>
<p><strong>The fourth rep</strong> picks up doesn’t give me her name, asks for my phone number and is annoyed when I tell her I have a dry loop, I give her my account number. Asks for the rate I paid on my last bill and is annoyed when I don’t know. She asks again. I tell her I get paperless billing and I am unsure of the exact amount.</p>
<p>She then, angrily tells me she cannot allow me to pay over the phone if I don’t have more information about my account and that i’ll have to call back with the right information. I thank her for my help and tell her I wasn’t calling to pay a bill, that I’m calling to cancel my account. She is stunned and gets quiet for a moment before asking why I am canceling. I tell her I got a better rate somewhere else and the service has already been installed. She then tells me she needs to transfer me. I then tell her that the last rep promised this was my final transfer and that she was the fourth person I’ve talked to and I was assured she could handle my problem. She then half sincerely apologizes and stays on the line until I am to my next rep.</p>
<p><strong>The fifth rep</strong> picks up, her name is Vanessa, she asks me what she can do to make me a satisfied customer today. I tell her that I’m sorry and there is nothing she can do as I have decided to switch and I am calling to cancel my service. She asks why, I tell her I got a better rate through another provider with a heavy discount. She says she understands, “especially in this economy” and asks if they’ve already set it up. I tell her they have. She then goes ahead and cancels my account and asks if there is anything else I need today. I ask her what I am to do with my worthless DSL modem. She tells me I own it.</p>
<p>Each person simply passed the buck, rarely could they be bothered to try and get things right. Sure I was trying to cancel and they had no chance of keeping me but the way this was handled exemplifies the kind of &#8220;service&#8221; AT&amp;T offers. Rarely was I treated like a human, I was passed around like a piece of garbage that no one knew where to dispose of. I don&#8217;t feel like I was very valued at all, but hey, now I&#8217;ve got a worthless DSL modem to throw out, thanks AT&amp;T!</p>
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		<title>Aerodynamic Efficiency in Paper Airplane Design or Thoughts on SXSW Interactive</title>
		<link>http://subism.com/2011/03/19/sxsw/</link>
		<comments>http://subism.com/2011/03/19/sxsw/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 15:55:33 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travels]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[south by southwest]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[texas]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://subism.com/?p=613</guid>
		<description><![CDATA[This year marked my second visit to Austin, Texas for the South By Southwest Interactive conference. While I very much enjoyed myself and having only attended in ’09 I can tell you that things have changed, perhaps not for the better. Two years ago I attended presentations almost every hour, nearly all were in the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/localcelebrity/5528779228/"><img class="alignright size-full wp-image-599" style="border: 0;" title="batterymouth flyer3" src="http://farm6.static.flickr.com/5173/5528779228_5e3da8d571.jpg" alt="" /></a>This year marked my second visit to Austin, Texas for the South By Southwest Interactive conference. While I very much enjoyed myself and having only attended in ’09 I can tell you that things have changed, perhaps not for the better.</p>
<p>Two years ago I attended presentations almost every hour, nearly all were in the Convention Center, they were all higher quality and it was relatively easy to navigate which I wanted to go to.</p>
<p>This year there was too much. You would scroll through long listings picking out sessions and then realize all of that was just the 2 pm hour. Also, a large number of sessions were offsite in hotel conference rooms. It’s bad enough that to walk from one end of the conference center takes about 10-15 minutes, some of the sessions I wanted to go to were as far as a mile away from the convention center.</p>
<p>To make matters worse, a multitude of the sessions were redundant panels with poorly prepared presenters, the bulk of which were still fixating of the importance of “social media” and other buzz words. The kind of stuff you would already have to be aware of if you’re attending SXSW in the first place. Utter wastes of time. By the end of day one I had pretty much given up on panels to spend time with my friends and meet new people.</p>
<p>The idea of having a conference for “interactive” is beginning to feel short sighted. It’s grown so large and out of control it’s simply untenable. Marketers, designers, programmers and content creators are coming together under the banner of “interactive” while many of these people have little in common. With the common thread of the internet becoming so ubiquitous in American life it seems absurd to blanket everything under one banner.</p>
<p>Imagine if we held a conference for all the industries who use paper in any way shape or form, there would be panels on restaurant menu design, proper cardboard box construction and buzz-worded up bullshit like “aerodynamic efficiency in paper airplane design”. Still many of those things would have about as much in common as the sessions at SXSWi.</p>
<p>At the same time, the split between the Film and Interactive portions of the conference seems more and more arbitrary as the line between amateur and professional continues to blur.</p>
<p>The focus this year for me was less on the panels and more about the partying, networking and actual human interaction. This is perhaps evidenced best by the multitude of panels discussing how to best party at SXSW. I can’t be the only one who thinks this is a bad thing. It seems the label of “Interactive” has taken on a new meaning and it seems to be less about the technology and more about social interaction. The thing is though, if that’s the case, why even buy a badge when I can party for free anyway and get about the same?</p>
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		<title>blue beanie day 2010</title>
		<link>http://subism.com/2010/11/30/blue-beanie-day-2010/</link>
		<comments>http://subism.com/2010/11/30/blue-beanie-day-2010/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 08:21:33 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blue beanie day]]></category>
		<category><![CDATA[designing with web standards]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[jeffrey zeldman]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Subism]]></category>

		<guid isPermaLink="false">http://subism.com/2010/11/30/blue-beanie-day-2010/</guid>
		<description><![CDATA[Show your support for web standards by wearing a blue beanie today and changing all your social networking avatars to a photo of you doing the same. This is me attempting, poorly, to mimic the cover of Jeffrey Zeldman&#8217;s Designing With Web Standards 3rd Edition. For more info check here. Check out the Flickr group [...]]]></description>
			<content:encoded><![CDATA[<div style="float: right; text-align: center; margin-left: 15px; margin-bottom: 15px;"><a title="photo sharing" href="http://www.flickr.com/photos/localcelebrity/5219896037/"><img style="border: 0;" src="http://farm6.static.flickr.com/5248/5219896037_eb00558296.jpg" alt="" /></a></div>
<p>Show your support for web standards by wearing a blue beanie today and changing all your social networking avatars to a photo of you doing the same.</p>
<p>This is me attempting, poorly, to mimic the cover of Jeffrey Zeldman&#8217;s <a href="http://www.amazon.com/gp/product/0321616952?ie=UTF8&amp;tag=subismcom-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0321616952">Designing With Web Standards 3rd Edition</a>.</p>
<p>For more info <a href="http://www.zeldman.com/category/blue-beanie-day/">check here</a>.</p>
<p>Check out the <a href="http://www.flickr.com/groups/bluebeanieday2010/pool/with/5219896037/">Flickr group here</a></p>
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