My friends, submitted for your approval on this fine New Years Day is a pamphlet found in the attic of my parent’s house.

What you see is just part of a piece of 1950′s Cold War propaganda in the vein of such nonsense as “Duck and Cover,” This particular piece was produced by New York state in association with Time Inc.’s Life Magazine as a civil service and is bound by no copyright. A pamphlet like this one would have been distributed to help individuals prepare for “The Bomb” which at that point many felt was inevitable. Nevermind the fact that in an actual atomic blast these methods would do very little, if anything, to save one’s life. They both created and eased fear among the populous while fostering dependency and loyalty to the government.

To me it’s an amazing piece of American history both from a psychological and a design standpoint.  My grandfather was a chemist and member of the Nassau Country Civil Defense Commission and near as I can tell this was his, there may be more. If I come across anything else I’ll post it as well.

Enjoy.