I’ve had a few conversations recently around the topic of “personal brands.” Most recently last Monday with Daniel, Tim and Rebecca.

There has been a lot of buzz recently around the term “personal brand.” In our discussion last week I posed the question: In a few years do you think we’ll still have big PR agencies, or will personal brands replace those of the agencies? Perhaps we will have smaller teams organized and managed by one high profile individual to represent clients. Competing heavily against the established industry.

Daniel makes this point well when he talks about the companies Chris Brogan represents and he points out big agencies have taken notice. Edelman has by hiring people like David Armano.

But is there a risk involved in big agencies hiring these people? (I don’t mean to imply anything against David, he’s just the first name that came to mind.) These days there are some people with such high profile personal brands that they already eclipse their employers. Sure it’s great that a firm has a personal branding rockstar working for them and it brings them attention, but in the end are they working for the company, or are they working for themselves? When they leave will their clients follow?

I’d like to pose another perspective entirely however: This is nothing new.

Look at the names of some of the oldest most successful brands in marketing / advertising / PR. Names like Leo Burnett and Daniel J. Edelman come to mind.

Weren’t these men, in their respective fields the personal brands of their times? Is the role of a personal branding ’superstar’ really anything different now than what we see Don Draper doing on Mad Men with his business moves (minus the drinking and sex)? Sure we didn’t have things like Twitter back then, but names were known throughout their industries anyway without “social media.”

If there is anything different these days it’s that social media has given us more control over our reputation than ever and a “personal brand” is little more than a modern day extrapolation of a good reputation. It’s really not the giant shift everyone makes it out to be, we’re just confronted by it more clearly now. The real topic is the accessibility of powerful technology in our daily lives.

Sure we’re dazzled by these individuals now, and they are doing remarkable things, but the role of superstar has always been there and always will be. Some people are destined to climb to the top of their industries, what we call “having a good personal brand” now is no different than being at the top of your game 60 years ago, we’ve just found a new label for it.

This got me thinking last night, especially when contrasted with this. Tesla’s letterhead is striking, artistic and thought provoking. Edison however goes for a more distinguished look that I think is boring, unoriginal and uncreative even for the time.

Those who know me will tell you, in additon to being a design nerd, that I’ve got a quirky sense of humor. This is often misinterpreted and rubs people the wrong way because I tend to appear like an opinionated jerk. In reality, I like to challenge people’s ways of thinking, I enjoy arguing strange or absurd points and do so with a passion. I don’t always agree with the point I’m making but I enjoy provoking someone sure of their beliefs out of their comfort zone.

I’ve been known to joke about the concept of death and I am fascinated by people’s seriousness around the topic. Wether you’re religious or not, (I’m not) death to me has always seemed like just another phase of life. I’ve lost people I love and in some pretty tragic ways, and I don’t make light of that. However, when I talk of my own death I want people to chuckle, I don’t want to be mourned, I’d much rather there be a big party in my honor than a grieving. I want my sense of humor to be reflected, normal is boring.

I’m very fortunate to have made some amazing friends who, thankfully, appreciate my antagonistic behavior and sense of humor. In the event of my death I’ve made two of them, Dan and Christine, responsible for certain things.  Dan, I’ve asked to eulogize me but only if he leads off with the following:

“John was not a great man, he wasn’t even a good man, but he did have a really sweet setup for his Sega Dreamcast“

Thing is, I’m not kidding, he thinks I am but I’m not. I’ve made him promise to say that under penalty of haunting. IE: If he doesn’t say it, and there is a way for me to do it, I will haunt him from the afterlife. And believe me, I will, he knows it too, and assuming he outlives me, Dan has reluctantly agreed.

The other ritual in the event if my death is my headstone inscription, for which Christine is responsible. To explain that, you need to understand something else.

I hate Thomas Edison.

Yeah, I know, pretty random. That statement has a tendency to piss off or confuse people. Especially coming from someone who works in technology, claims to be a Buddhist (it’s called “practicing” for a reason) and really tries not to use the word “hate” anymore.

But seriously, fuck Thomas Edison.

I’m not discounting his impact on the world at large, I just think the man was an asshole. We grow up being taught a lot of things in elementary school that we accept as truths that later in life we often learn the horrible reality about. Need an example? Christopher Columbus was a brutal murder who discovered nothing, Gandhi beat his wife and Sylvester Stallone is not that tall in person.

People tend not to know the truth about Edison. The more I learn about him, the more respect I have for him as a businessman and the less respect I have for him as an actual human being. It doesn’t take much research to learn that Edison is a thief who ripped off the bulk of the work he is credited for and employed thugs to do his dirty work.

However, when I tell this to people (especially those from New Jersey) they often don’t believe me, “How could you seriously speak ill of ‘The father of invention?!’”

Then I show them this:

They usually get it then.

Yes, Thomas Edison electrocuted an elephant in an effort to show the superiority of his direct current vs. Nikola Tesla’s alternating current. Edison’s rivalry with Tesla is extremely well documented and the man went to outlandish lengths to prove himself right, to discredit Tesla and to destroy his life.

In the end, Edison was wrong but he managed to nearly erase Tesla from the popular vernacular. To this day most in our society while most have no clue who Tesla was and think of Edison when they think of electricity.

Learning of this made me rethink much of what I thought I knew. I love occurances like that, stuff that subvert and disrupt the status quo and evoke thought. That, to me, is what subism is about.

It’s because of my beliefs as a subist and these enlightening truths that I want my death to not be taken seriously, I’d rather make someone laugh at society or think than cry for me. This is why I’ve also made Christine responsible inscription on my headstone, which will read exactly as follows:

“Fuck Thomas Edison. Seriously.”

If that offends you, good. If it makes you smile, even better.

Just a quick update, as I plan to write a richer entry soon, but for those who haven’t seen: Subism.com has received a much needed facelift. (Reload to check it out some more.)

Also I finally dove into my Paris photos on Tuesday night, bits and pieces are starting to show up on Flickr but I won’t post an entry about it until the set is complete which will likely be a few days, but now that Aperture 3 has finally been released I’ll likely be posting a LOT more photos soon.

Hope all is well, this year alright is amazing. I’m excited to step up my blogging game a bit.

Also something that’s been a long time coming, I’m finally getting a handle on my Google Reader account. I unsubscribed from a lot and I’m now more focused around reading people I care about and shared items from people I respect. You can find my shared feed here. (I promise it won’t all just be Signal vs Noise.) Let me know if you’re on there I’m always looking for new shared items to read!

Also, can someone please explain to me why I should care about Google Buzz?

2009 has been a heck of a year. While it’s really been a year of serious ups and downs for me, it’s also been a year of growth and learning. I’ve made some mistakes, but I’ve also made some awesome friends and I’ve grown as a person in ways I never would have imagined. This year I took some life changing trips to Berlin, Paris and St. Louis that taught me how to explore and be more independent. When I moved to Chicago three years ago it was precisely for this reason. I wanted to force myself to break out of my shell and stand completely on my own. It took me almost three years but I think I finally really accomplished that goal.

Last weekend I finished my Level 1 improv class at iO Chicago (formerly Improv Olympic) and I have to say it was one of the most liberating feelings I’ve experienced in a while. In the short amount of time it took to take the class I discovered sides of myself that I had never even imagined. Improv has forced me to change the way I think and has become something I look forward to every week. On top of that, I met some great people in class I’m happy to call friends. It’s no surprise that I’ve signed up for level 2 and I’m excited already. Improv has been an outlet for me during the most stressful time of year.

Now a few random notes:

My blog with ChicagoNow has been pushed back to Q1 of 2010. More info as I get it.

Long Pork has received it’s dates and times for San Francisco Sketchfest with two shows!

The first: January 29, 8pm at the Eureaka Theater and we’ll be opening for Theme Park Improv featuring Rachel Dratch, Edie McClurg, Danny Pudi, Jessica Makinson, Janet Varney and Cole Stratton.

Second: Jan 30th, 10:30pm at The Dark Room Theater with Marvin Berry and We Are Nudes.

Needless to say, we’re pretty excited.

That’s really all for now, but things are looking good. 2010 has a lot of good things coming, more traveling, SXSWi again and the restarting of TheChicagoGuys.com and more. The future may be unwritten, but the rough draft sounds pretty good.

An odd development occurred recently: My aunt got me a Kindle for my birthday… I’m unsure how I feel about it. While I am certainly excited to have a new gadget to play with I have some issues with this particular device, it’s unnecessary. Like even more unnecessary than the Chumby I also own.

To start with, I’m not much of a reader, however I really believe good design for function is about boiling something down to the essentials… Books are already as simple as can get, they are a beautiful example of functional perfection.  Amazon doesn’t look at it this way though, the Kindle is a replacement not for the book, which needs no replacement, but for one’s personal library. The Kindle is a replacement for our bookshelves… and in that regard it’s a beautiful example of simplification of an idea… except most people don’t have a problem with owning too many books. Those who do are often passionate readers who are happy to loan or give away their books, and some people buy books simply to put them on the shelves as part of a collection. The Kindle misses all of these functions.

So what appeals about the Kindle to me?

The free lifetime wireless internet access. The latest version of the Kindle is global… the web browser kinda sucks, but it could seriously come in handy the next time I go to Europe and want to Tweet or catch up with my RSS feeds. Assuming I can get a handle on my RSS feeds to begin with…

We’ll see what I think after a few months of owning the thing.

Today is the American holiday of Thanksgiving and rather than be a cynic I’m going to appreciate it this year. I have a lot to be thankful for right now.

I recently had a major job opportunity with an advertising agency come my way that would have brought with it a complete change of my lifestyle.

It was a very eye opening experience that made me assess the things in my life and what was important to me. Ultimately I turned the offer down, and while it was a really hard decision I don’t regret it at all. I would have had to give up a lot of things I do outside of my job with Apple that are my true passions, things I one day hope to be able to sustain myself alone on.

I am now in my third year of living in Chicago and I’m fortunate to have a really great group of friends a really great job and a ton of opportunities.

Long Pork is doing really well, we recently got accepted to Chicago Sketchfest and San Francisco Sketchfest and we are ramping up for a run of our new show in the very near future.

I recently signed a contract with Tribune to run the first photo blog on ChicagoNow.com an opportunity that I am very flattered and excited by. More on this soon…

I’m planning to start teaching photography classes at Pumping Station One likely in January.

There is also the little things: I’m taking improv classes at iO Chicago and am loving every second and it’s really causing a shift in my thinking. Just this week I (re)launched MailServerSettings.com a very simple, small website that IT professionals and Mac Geniuses have told me they love. Not much to it but it’s a handy little tool. Lastly, I’ll be celebrating five years with Apple officially in January a milestone I’m really proud of.

More than anything I’m thankful for the amazing people I’ve met here in Chicago and continue to meet. I often say that the most important thing to me is my friends and I mean that. I’m very fortunate to be blessed by a lot of amazing people in my life. People who believe in me, people who challenge me, people who remind me to be my best, and people who I can just have a good time with. That is really what I’m thankful for more than anything.

I’ve been extremely busy for the last month and this blog has gotten the short end of the stick. I greatly enjoyed updating every day while I was in Berlin and then I dropped off. I still have yet to write about Paris or upload my photos. (It’s coming… I swear!) I’m hoping to get back into the swing of things very soon.

Unfortunately today I woke up unable to speak and given that my day job is nothing but speaking, I was unable to do said job. Well there is always a silver lining if you look hard enough so the time I would otherwise be spending in bed will be spent working on neglected projects and doing everything in my power not to get sicker.

So to get up to speed with what I’ve been doing lately…

You may have noticed a redesign of the site is under way, this is because I greatly be expanding it in the near future to encompass much more of my work and who I am. By no act of coincidence I have filed to be, and officially become a limited liability corporation. I’ve sort of followed in the footsteps of my good friend Leah Jones and Subism.com is now the home of Subism Studios LLC. (though I’ve yet to quit my job like Leah did.. she has more guts than I.) This legal status will aid me in my photographic / artistic pursuits but also gets me well setup for my next few big ventures the first of which, has been no big secret but hasn’t been formally announced until today.

Early next year I will be working with Chicago sketch comedy group Long Pork to produce their next original production. The project is still untitled but I’ve been involved in several planning meetings and the boys have come up with some really good stuff that I think people will love. I worked with the group a bit in May to help promote their show ‘Soda’ at the Apollo Theatre Studio and had a blast. Since then I’ve joined the team in a non acting role as their head of marketing which started off by redesigned their website. Taking on the producer role is to both parties a natural extension of our relationship and I’m really excited to work with them.

There are other projects I’m working on but I’ll talk about them when the time comes.

I’ve also had a few other jobs I had the pleasure of working on. The first was for Gals’ Guide where I designed the logo for the first ever Gals’ Guide Summit and acted as the official event photographer. For those unfamiliar, Gals’ Guide is a great website for career orientated women in their 20’s who live in major cities and want to start a network and connect. The Summit was their first ever gathering with lectures and information galore. All of this of course is put together by the wonderful Blagica Bottigliero who in addition to being a master organizer / promoter is about to have a baby any day now.  Her energy and drive absolutely astounds me in that regard. The event went extremely well and although I am a guy and not at all their target market I learned a lot. You can find my pictures of the event here.

The next job I had was only a few days ago and it’s one I was personally very excited about. The past two years I have attended An Event Apart Chicago. For the unintroduced An Event Apart is a conference for people who make websites. Put together by Jeffrey Zeldman and Eric Meyer, An Event Apart features the leading names in the field and offers rich content and astounding insight into where things are going. It’s been a blast every time I’ve gone, I always learn a ton and have wound up making some great contacts and friends from it. This year I got the opportunity to work the event as it’s official photographer and spent my time working on the images throughout the event and uploading them live through the show. This is something I had experimented with at the Gals’ Guide event but it had a much more profound effect at AEA, not only did my Flickr traffic go through the roof, but I had people stopping me in the conference halls to complement me on my work. This was a service I was glad to provide for the guests of An Event Apart and I look forward to more opportunities like this in the future.  You can find my photos here and Jeffrey Zeldman’s post conference wrap up here.

Lastly, next Saturday I start taking Level 1 Improv classes at iO Chicago. I’m not quite sure what my intention of doing so is but I’m really nervous and really excited at the same time.

With the exception of a few other topics that warrant their own entries (like Paris) this pretty much brings you up to speed on all things John. Look for a lot of changes to this site gradually over the next few weeks.

I woke up at 1:30 today and realized I was supposed to meet Meli and Andres at 2 at Scharni. The plan was to visit abandoned buildings and a punk collective trailer park community for my photographic interests. That plan didn’t work out, Meli and Andres had to cancel last minute.

Instead I decided to venture out alone. I hopped a train to Alexanderplatz and then wandered around from there. I decided to go take some pictures of the Berlin wall and just kinda explored my way around. I walked around a big portion of Berlin using mostly the setting sun to guide me in my direction. Eventually I found “Checkpoint Charlie” the gate area from East to West Berlin run by US military. From there I walked along the wall.

Some time after that I decided to head back. I started hopping on random U-Bahn trains (subways) until I found a direction towards the Alexanderplatz from where I knew how to get “home.” On the way I stumbled into the museum district and a number of small parks eventually finding a gorgous fountain surrounded by grass where I decided to sit and relax. This was probably the most ideal way to end my stay. It was a beautiful sunny day, almost no humidity and not too hot.

When I finally made my return to 78 Mouse and Aki insisted that I needed to go out with them for a little bit. Mouse prepared a delicious dinner at Fischladen and from there they took me to Køpi.

Køpi is arguably the largest, most famous “punk” house in Europe, if not the world. It’s technically a squat but evicting it’s residents would be impossible. The place is built like a fort and surrounded by several other, smaller communities of the same type. It literally houses an army of punks and German leftists (not all of which are anarchist btw.) To clear out Køpi would literally require a military assault and I’m not sure it would be successfull. However the place isn’t harming anyone so there is no rational to remove it either as doing so would attract international press attention.

The place is amazing, the community that has been created here is astonishing. There was a punk/hardcore show going on in one part of the house. They had at least 4 different bars, a movie theater and way more. Mouse tells me they have in house plumbers, carpenters, electricians and more. It’s not a collective like 78 but everyone there has a role in life outside of the place and they contribute their skills towards making their home a better place.

We only stayed at Køpi a little while but I’m glad I got to go, the next time I head to Berlin I’m going to work to develop relationships there to allow me to photograph it, as it truely is something amazing that needs to be documented, but due to it’s legal status most would not have been comfortable with me doing so.

Unfortunately when we returned I still had to pack, and I had no time remaining to sleep. After packing up I head to the Airport and made my way to Paris for the next 26 hours…

More soon. For now: here are the day 6 photographs.

Internet is down at 78 again. Although we can pick up an unsecured wireless in the big kitchen on the 2nd floor. Not sure when i’ll be able to post this.

Last night was interesting, we went to Fischladen and found the street to be swarming with Politzei. There were full riot vans filled with cops waiting for a reason to jump out. No one was quite sure as to why this was going on but as you can imagine it made things a bit tense. The cops came to the door of the bar on more than one occaision and then backed away. It’s like they were anticipating something that the community didn’t know was going to happen. Either way it ended peacefull with the cops eventually leaving as mysteriously as they had arrived.

Many members of the collective are hard at work here in the house. On Mouse’s floor alone they are installing a large kitchen and a bathroom. They both look to be the nicest in the house, I’m sad I won’t be here to see them. Downstairs they are building a bar into the front of the building. Mouse took us through it the other night, it looks to have a lot of potential as well. I’m not quite sure how or if this will compete with Fischladen which is just down the street. Mouse insists their community is large enough to sustain both.

Despite what I may have said in yesterday’s post regarding technology, this movement is strong and far from in danger of dying out anytime soon. They have built a place for themselves both figuratively and literally through hard work and dedication. There is definitely something there to be respected and admired.

Mouse is tending bar at Fischladen, we spent the afternoon lounging around there. He has mixed up Chocolate Martini’s for people with Hershey’s syrup that Aki brought back from the states for him. Apparently you can’t find that here at all.

Going to a cookout tonight at another house. Should be interesting. Tomorrow is my last day in Berlin and it looks like I have have picked up a last minute photo job as well. More details on that if it happens. That’s all for now.

oh yeah… pictures.

Berlin is an interesting place. We spent all of last night at Fischladen where I left off last night. When we left it was morning. While Aki worked furiously on her work for Johnson Creek; Vanessa, Mouse and I discussed the merits of Wi-Fi, Twitter and technology in general in political movements, in particular the leftist “Anarchist” movement here in Berlin.

The German leftist movement has a fear and misunderstanding of technology. Wi-Fi in many places is not allowed and approached angrily. While 78 is legally owned and inhabited many individuals here are very much afraid of being identified for their political actions. Their fears, of course, are justified, many could and would be arrested if identified. However the group fails to mobilize and grow beyond it’s existing circles from what I can tell, most don’t even have cell phones either because they can’t afford them, or they believe them to be the tools of the establishment. Their numbers, while supported internationally are not as strong as they were right after the wall fell, and they likely won’t be again unless this group embraces technology. Aki and I cited examples of Mumbai and Iran to explain the values of it but the consensus is that it will fall on deaf ears.

Now please, do not interpret this as an endorsement of the actions of this movement or their beliefs, nor do I mean disrespect to their beliefs either. I am merely a guest here and these people are putting me up and treating me as one of their own. I believe that nearly any political movement has merits and from what I can tell, these are good people who want to life their lives free of political oppression and generally mind their own business, I cannot speak for all of their beliefs, only that I can say they feel very justified in them and truly believe themselves to be doing good to help society, as they see it. It’s sad to me to see their message and beliefs get lost or downed out because they refuse to adapt to modern technology.

An interesting side note, you’ll see that most of my photos from this trip do not contain people… weird seeing as I tend to focus on portraits quite often. This is because the men and women of “78″ refuse to be photographed and the ones who don’t know me react angrily to me walking about with my camera at all. While I respect and understand this concern it saddens me as many of them are amazing, beautiful, interesting people who should have their voices heard and choose to hide their face so that they can fight another day, a concern that I’m not entirely sure how realistic it is.

New photos are up, check them out…

Until tomorrow.