By day I am a brand and product strategist with a passion for creating great user experiences.
Raised in New York, I hold a BFA in Communications Design from the Pratt Institute and currently reside in Chicago’s Ravenswood neighborhood.
I cut my teeth in the early aughts working for Apple retail and hand-coding websites in my free time. At Apple, I was responsible for managing a team of 30 ‘Creatives’ who taught people how to use computers. This role included thousands of hours of hands-on instruction, testing, and research. It inspired me to pursue a career in technology.
In 2013, I joined ActiveCampaign as employee #10 and served as the company’s first product manager. There I defined the company’s brand voice, worked across all areas of the business, and helped launch the company’s flagship automation builder; a tool that disrupted the industry and has been copied broadly since. As a product manager, I reimagined the company’s email marketing tools, revamped its sales reporting, lead the creation of its first mobile applications, and oversaw the localization of the company platform into 15 different languages. I left the company in late 2018 to get married, travel, and return to consulting.
Outside of tech, I serve as President of the Board and principal graphic designer for Midsommer Flight, a not-for-profit theatre company dedicated to making the work of William Shakespeare available throughout Chicago’s neighborhoods. Additionally, I am a proud 18 Coffees Community Partner.
My clients have included: The Chicago Tribune, Mercedes Benz, Apple, Global Delight, Sprout Social, Digital Bootcamp, Jamf, .Net Magazine, An Event Apart, Happy Cog Studios, MyWifi Networks, Red Scare Industries, Bright Bright Great, and others.