sub•ism (sub′iz′em) noun 1 a social movement characterized by deliberately going out of the way to evoke thought and overturn the status quo —sub′•ist (-ist) n., adj. —su•bis′•tic adj.
2 the blog of John Morrison: photographer, designer and writer.

Posts Tagged ‘apple’


Thoughts on Steve

October 6th, 2011 by John

On April 1st, 2011, I walked out the doors of The North Michigan Avenue Apple store as an employee for the last time.

My fellow employees were lined up from the glass staircase to the doorway leaving me no choice but to walk down the middle between them. As I approached they began to clap and cheer at full intensity. I had been a part of this ritual countless times in my six and a half years with the company so I knew it was coming. Still it took every fiber of my being to stay composed. I bolted for the door and when I finally got there I turned around, looked back at my friends and threw my arms in the air to wave goodbye one last time.

Seconds later I turned the corner. Once I knew I was out of the view of my colleagues I let loose and full on wept.

I couldn’t hold it back. Working for Apple was more than job, Apple was a family. Apple still is my family. I have met some of the most important people in my life through Apple. Mentors, friends, lovers… you name it.

Apple allowed me to put my creative energies to use. They enabled me to move halfway across the country to start over; and they inspired me to strike out on my own.

I learned more working for Apple than I did through all of college and high school combined. I grew more as a person than I could have possibly imagined. Apple filled me with memories and experiences that I will cherish until I die. All of that, those people and memories are a part of me, many of them mean more than anything else ever will. I wouldn’t trade any of it, the good or the bad, for anything.

This morning I woke up in a hostel in Bruges and heard the news. I looked at Twitter and it was filled with loving, thoughtful comments and not a single one in poor taste. I then looked through instagram and it was flooded with photo tributes. Every news site was filled with articles and comments regarding his passing.

And I wept.

I never met the man, I never even saw him in person (though I apparently stood right next to him and didn’t know it) and yet there I was standing on a picturesque bridge in the middle of Bruges on a dreary, cold day openly weeping.

My friend Nick today posted on his Facebook regarding Steve’s death. He mused on how people feel like they know someone in the public eye when really they don’t know their internal person and said that he hopes Jobs was as good in person as we all like to think he was. I would like to counter that point.

That one man who Nick claims I didn’t know, whom I never met and probably didn’t even know I existed profoundly changed my life for the better and for that I am eternally grateful.

When I heard of his retirement I did something that I swore as an employee I’d never do.

I emailed him.

It was just a simple thank you, basically saying a lot of the things I’m saying here. I have no idea if he read it and I never will. And thats okay. I didn’t need anything from him. I didn’t need to know him personally. The Steve I knew… the Apple I knew gave me more than enough.

Thank you Steve.

On Apple Rumors: A Tale of Two iPhones?

August 29th, 2011 by John

In the time I spent working for Apple Retail I was constantly asked about rumored product releases and more often than not the customer asking would fail to believe that we employees didn’t have any sort of advanced knowledge. That really was the case and even if we did know something we couldn’t tell them anyway, so why bother asking?

I guess because that wasn’t 100% true.

The thing is, while we almost never had advanced knowledge confirming new products, we were all engrossed by the Mac news / rumor sites. Although we were contractually obligated not to contribute to them, nothing stopped us from talking and speculating to one another during lunch or at the bar after work. As an employee you get to know Apple’s psychology pretty well and it was often easy to tell which stories were real and which were fake.

So while we didn’t officially know what was coming down the pipeline, it was often the case that we “knew”; but we still couldn’t talk about it. There is a certain amount of buzz to rumors combined with timing and the company’s actions that would make it clear that something was up.

Recently sites have been talking about the next iPhone being only a mild upgrade and referring to it as the “iPhone 4S”. For as long as it has been around I’ve HATED this rumor.

There seems to be an assumption that because there was an iPhone 3Gs to follow iPhone 3G that Apple is going to repeat this pattern and even call it the “iPhone 4S”. The major flaw in this conclusion is so obvious it boggles my mind that sites miss it.

The iPhone 4′s “4″ in its branding is different than the 3G’s “3″. The 4 in the iPhone 4 represents it being the fourth model of iPhone whereas the 3 in the iPhone 3G represented the 3G speed of its connection.

Apple is a company tightly fixated on branding, even if the next upgrade were a small one they simply wouldn’t just slap an “s” on the end of the “iPhone 4″ and call it a day instead of releasing an iPhone 5. Regardless of what the marketing name would be, it would still be the 5th model of the phone. They especially wouldn’t then just call the next phone the “iPhone 5″ the following year as it would actually be the 6th version and so on. The logic is broken.

Branding aside, it also seems clear to me that after waiting more than a year Apple’s going to do more than a modest bump to the iPhone. While the iPhone 4 is doing extremely well after 15 months on the market the changes will need to be significant if only to keep consumers interested and competitors behind. The rumors of a larger screen, better camera and a tapered form factor seem to gel with that.

Meanwhile the now two year old iPhone 3GS is the second best selling phone on the market. It is clear Apple benefits from giving customers the choice of a lower-priced option. This one-two punch has served them well at retaining market share in the face of Android so the logical conclusion would be that an iPhone 5 will be announced this fall and Apple will keep the iPhone 4 around discounted like they did the 3GS.

But the rumor is that the next iPhone is also now coming to Sprint and T-Mobile too, which would make sense. Problem is T-Mobile’s 3G network uses a different frequency than AT&T so if Apple wants to support them they need to introduce either a separate phone for their network or a phone with a chip that is compatible with both networks. Meaning they’d have to manufacture three different iPhone 5s for the 4 different carriers and that’s not counting storage sizes or colors and this still leaves them without a low cost option on T-Mobile’s network.

Then I start thinking about this and the fact that before the Verizon iPhone 4 was launched there were all sorts of antenna redesigns that leaked that contained SIM card slots, which the Verizon phone does not and now suddenly similar things are showing up again.

All signs seem to be pointing at it but no one seems to notice. My gut says that Apple is planning to launch not one but two new iPhones this fall and both will be available on all four major US carriers. I believe we will see a mildly revamped iPhone 4 and an “all-new” iPhone 5.

Apple will however downplay the 4′s revamp with a comment like “the iPhone 4 has proven to be the most popular phone in history and it’s not slowing down so today we’re making it available to T-Mobile and Sprint customers too”. No new name, and no upgraded specs they’ll want the press to focus on the iPhone 5, not a bunch of internal changes to a 15 month old device.

How will they do this? Instead of individual models for individual carriers I believe that both the revised 4 and the new 5 will have both CDMA and GSM chips in them will be compatible with all four carriers right out of the box.

Externally this does away with customer confusion as most people don’t know / understand / care about the differences between cellular networks and frequencies, they simply want to buy a phone and have it work. Secondly, this dramatically simplifies their product line, inventory and manufacturing and allows them to further leverage the economies of scale that CEO Tim Cook so masterfully does already.

Wouldn’t be half bad for his first public move as CEO either.

What are your thoughts? I’d love to hear them in the comments.

Into the great wide open.

April 8th, 2011 by John

Open on FlickrA week ago I had my final day at Apple Inc.

As much as I deeply love Apple it was one of those things where it was just time for me to move on. The constraints of working a retail job have been a challenge to my personal creative pursuits for some time so after six and a half year I’ve decided to move on (for now at least).

Today marks the beginning of something else entirely. Today I am leaving on what I hope to be the first of many road trips across the United States, during which my goal will be to write and publish a photo set daily from the road.

On this trip I will be accompanied by the always awesome and always funky fresh James Vest. The two of us will be exploring our way down to New Orleans and back over the course of 8 days.

We’ll be reaching out on Twitter to crowd-source the things we do in each city and others are welcome to meet up with us if they so choose.

I have to cut this short as I still have a few things to take care of before hitting the road. Expect another blog later today but in the meantime here is how you can follow us:

John
Twitter | Flickr | FourSquare | Gowalla

James
Twitter

The Photographer’s Holiday Gift Guide 2010

November 26th, 2010 by John

Friends, Black Friday is upon us and if you’re like me you would prefer to avoid the stores altogether and shop online. With that in mind I thought I’d give you some ideas for hot holiday gifts for the photographers in your life, be they hobbyist or pro. Many of these I own myself and use nearly every day but if I didn’t have these I’d likely be asking for them myself.

Canon 50mm f1.8 Lens
To start with we have the “nifty 50″ a great lens at a great price. The Canon 50mm f1.8 Lens is a phenomenal prime lines for less than $100. This is the #1 lens I recommend to people who are looking to be a photographer and really want to learn how to use their camera. It’s what we call a prime lens. Which means it doesn’t zoom. It has a very shallow depth of field making it great for beginner portraits and amazing in low light. You can see some shots using this lens on Flickr.

If you want to spend a little bit more ($300ish) you can step up to the Canon 50mm f1.4 Lens which is not only faster, but made of metal (instead of plastic) making it quieter and more durable than the 1.8. I’ve owned both of these lenses and cannot speak highly enough about them.

Nikon shooters can find comparable lenses for around the same prices. Here is the Nikkor 50mm f1.8 and their Nikkor 50mm f1.4. I’m not a Nikon shooter but I hear great things about them.

Eye-Fi Pro X2 8gb
Flash memory is a must have for every shooter. With that in mind the coolest memory cards on the market right now have got to be the Eye-Fi Pro X2. Fro around $100 it’s an 8gb memory card that will mark the location all of your photos as you shoot them and show them to you on a map on both Mac and PC. Not just that it allows you to wirelessly upload your photos to many different sites and your computer! I use an older model of this myself for my day to day shooting and it’s amazing.

Thing is about the Eye-Fi is they only come in the SD Card format but that’s okay, there is a company called Digigear who make a SD to Compact Flash adaptor so that you can use this in professional level cameras as well. Best part? It’s only $16. I have not tried this myself however it’s reviews say it works great with the Eye-Fi.

Panasonic Lumix GF1
In the market for a new camera? The Panasonic Lumix GF1 is my personal best-buy. With interchangeable lenses a 12mp sensor and the ability to shoot beautiful HD video you can’t go wrong. I shoot with this myself here on Focal Points and it’s probably my favorite camera I have ever owned.

It should be noted that Panasonic has just announced the Lumix GF2 which is smaller and shoots “True HD” however it gives up the traditional dials in favor of an integrated touch screen. No American release date has been announced yet. That said I still recommend the GF1 as the announcement of the GF2 has caused it to dramatically drop in price (from around $900 to around $600) and it really offers better control despite the advancements of the GF2.

Gorillapod SLR-Zoom
Next up we have the GorillaPod SLR-Zoom by Joby. For a little more than $30 this little tripod is extremely flexible and can go with you just about anywhere and work in any environment. Seriously, I’ve attached my camera to signs and fences with it. It’s amazing.

Lastly we have my favorite toy and an accessory for it.

iPad Camera Connection Kit
The Apple iPad has caused me and Oprah to agree on something for the first time in a while. This is absolutely my favorite thing ever. The battery life is amazing and with the abundance of apps available I find myself using this now than I do my laptop. Combine it with the iPad Camera Connection kit and it’s the perfect tool for the photographer in your life.

Good luck everyone and enjoy your turkey sandwiches!

Flash Free: The Way to Be

November 20th, 2010 by John

Not long ago I removed Adobe Flash Player from my iMac. Despite all the political things between Apple and Adobe I did this mostly for performance reasons. I am often working on photos in Aperture while having a browser window open and I find that Flash just running ads in Safari use a ton of resources. Since disabling it I see a noticeable gain in speed and responsiveness on my machine in general.

Now I’m not entirely without it, I have Google Chrome installed as my secondary browser which has Flash built in, so when I want to watch Hulu it’s still possible. However I’ve started to notice that most websites offer HTML5 video options and I got an excellent extension for Safari to make most sites default to it.

John Gruber wrote an excellent piece on how to do this and I cannot recommend it highly enough.

That said there are two things that annoy me right now.

  1. Google Analytics relies on Flash for it’s charts… which is unnecessary… it could all be done in HTML5
  2. Boing Boing….

I’ve mentioned before that Boing Boing uses a ton of Flash, when I called the hypocritical Cory Doctorow a hypocrite (well he is).

Well it turns out, this is what happens when you visit the BoingBoing.net main page in safari without Flash installed:

Forcing my computer to auto-download useless SWF files? Good job gentlemen. You suck again.

Noticeably this does not occur when you read their site through a RSS reader. Maybe they should just stop being hypocrites and stop running Flash ads?  Are you listening Cory? Probably not.

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