sub•ism (sub′iz′em) noun 1 a social movement characterized by deliberately going out of the way to evoke thought and overturn the status quo —sub′•ist (-ist) n., adj. —su•bis′•tic adj.
2 the blog of John Morrison: photographer, designer and writer.

Posts Tagged ‘apple’


Thoughts on Steve

October 6th, 2011 by John

On April 1st, 2011, I walked out the doors of The North Michigan Avenue Apple store as an employee for the last time.

My fellow employees were lined up from the glass staircase to the doorway leaving me no choice but to walk down the middle between them. As I approached they began to clap and cheer at full intensity. I had been a part of this ritual countless times in my six and a half years with the company so I knew it was coming. Still it took every fiber of my being to stay composed. I bolted for the door and when I finally got there I turned around, looked back at my friends and threw my arms in the air to wave goodbye one last time.

Seconds later I turned the corner. Once I knew I was out of the view of my colleagues I let loose and full on wept.

I couldn’t hold it back. Working for Apple was more than job, Apple was a family. Apple still is my family. I have met some of the most important people in my life through Apple. Mentors, friends, lovers… you name it.

Apple allowed me to put my creative energies to use. They enabled me to move halfway across the country to start over; and they inspired me to strike out on my own.

I learned more working for Apple than I did through all of college and high school combined. I grew more as a person than I could have possibly imagined. Apple filled me with memories and experiences that I will cherish until I die. All of that, those people and memories are a part of me, many of them mean more than anything else ever will. I wouldn’t trade any of it, the good or the bad, for anything.

This morning I woke up in a hostel in Bruges and heard the news. I looked at Twitter and it was filled with loving, thoughtful comments and not a single one in poor taste. I then looked through instagram and it was flooded with photo tributes. Every news site was filled with articles and comments regarding his passing.

And I wept.

I never met the man, I never even saw him in person (though I apparently stood right next to him and didn’t know it) and yet there I was standing on a picturesque bridge in the middle of Bruges on a dreary, cold day openly weeping.

My friend Nick today posted on his Facebook regarding Steve’s death. He mused on how people feel like they know someone in the public eye when really they don’t know their internal person and said that he hopes Jobs was as good in person as we all like to think he was. I would like to counter that point.

That one man who Nick claims I didn’t know, whom I never met and probably didn’t even know I existed profoundly changed my life for the better and for that I am eternally grateful.

When I heard of his retirement I did something that I swore as an employee I’d never do.

I emailed him.

It was just a simple thank you, basically saying a lot of the things I’m saying here. I have no idea if he read it and I never will. And thats okay. I didn’t need anything from him. I didn’t need to know him personally. The Steve I knew… the Apple I knew gave me more than enough.

Thank you Steve.

On Apple Rumors: A Tale of Two iPhones?

August 29th, 2011 by John

In the time I spent working for Apple Retail I was constantly asked about rumored product releases and more often than not the customer asking would fail to believe that we employees didn’t have any sort of advanced knowledge. That really was the case and even if we did know something we couldn’t tell them anyway, so why bother asking?

I guess because that wasn’t 100% true.

The thing is, while we almost never had advanced knowledge confirming new products, we were all engrossed by the Mac news / rumor sites. Although we were contractually obligated not to contribute to them, nothing stopped us from talking and speculating to one another during lunch or at the bar after work. As an employee you get to know Apple’s psychology pretty well and it was often easy to tell which stories were real and which were fake.

So while we didn’t officially know what was coming down the pipeline, it was often the case that we “knew”; but we still couldn’t talk about it. There is a certain amount of buzz to rumors combined with timing and the company’s actions that would make it clear that something was up.

Recently sites have been talking about the next iPhone being only a mild upgrade and referring to it as the “iPhone 4S”. For as long as it has been around I’ve HATED this rumor.

There seems to be an assumption that because there was an iPhone 3Gs to follow iPhone 3G that Apple is going to repeat this pattern and even call it the “iPhone 4S”. The major flaw in this conclusion is so obvious it boggles my mind that sites miss it.

The iPhone 4′s “4″ in its branding is different than the 3G’s “3″. The 4 in the iPhone 4 represents it being the fourth model of iPhone whereas the 3 in the iPhone 3G represented the 3G speed of its connection.

Apple is a company tightly fixated on branding, even if the next upgrade were a small one they simply wouldn’t just slap an “s” on the end of the “iPhone 4″ and call it a day instead of releasing an iPhone 5. Regardless of what the marketing name would be, it would still be the 5th model of the phone. They especially wouldn’t then just call the next phone the “iPhone 5″ the following year as it would actually be the 6th version and so on. The logic is broken.

Branding aside, it also seems clear to me that after waiting more than a year Apple’s going to do more than a modest bump to the iPhone. While the iPhone 4 is doing extremely well after 15 months on the market the changes will need to be significant if only to keep consumers interested and competitors behind. The rumors of a larger screen, better camera and a tapered form factor seem to gel with that.

Meanwhile the now two year old iPhone 3GS is the second best selling phone on the market. It is clear Apple benefits from giving customers the choice of a lower-priced option. This one-two punch has served them well at retaining market share in the face of Android so the logical conclusion would be that an iPhone 5 will be announced this fall and Apple will keep the iPhone 4 around discounted like they did the 3GS.

But the rumor is that the next iPhone is also now coming to Sprint and T-Mobile too, which would make sense. Problem is T-Mobile’s 3G network uses a different frequency than AT&T so if Apple wants to support them they need to introduce either a separate phone for their network or a phone with a chip that is compatible with both networks. Meaning they’d have to manufacture three different iPhone 5s for the 4 different carriers and that’s not counting storage sizes or colors and this still leaves them without a low cost option on T-Mobile’s network.

Then I start thinking about this and the fact that before the Verizon iPhone 4 was launched there were all sorts of antenna redesigns that leaked that contained SIM card slots, which the Verizon phone does not and now suddenly similar things are showing up again.

All signs seem to be pointing at it but no one seems to notice. My gut says that Apple is planning to launch not one but two new iPhones this fall and both will be available on all four major US carriers. I believe we will see a mildly revamped iPhone 4 and an “all-new” iPhone 5.

Apple will however downplay the 4′s revamp with a comment like “the iPhone 4 has proven to be the most popular phone in history and it’s not slowing down so today we’re making it available to T-Mobile and Sprint customers too”. No new name, and no upgraded specs they’ll want the press to focus on the iPhone 5, not a bunch of internal changes to a 15 month old device.

How will they do this? Instead of individual models for individual carriers I believe that both the revised 4 and the new 5 will have both CDMA and GSM chips in them will be compatible with all four carriers right out of the box.

Externally this does away with customer confusion as most people don’t know / understand / care about the differences between cellular networks and frequencies, they simply want to buy a phone and have it work. Secondly, this dramatically simplifies their product line, inventory and manufacturing and allows them to further leverage the economies of scale that CEO Tim Cook so masterfully does already.

Wouldn’t be half bad for his first public move as CEO either.

What are your thoughts? I’d love to hear them in the comments.

Into the great wide open.

April 8th, 2011 by John

Open on FlickrA week ago I had my final day at Apple Inc.

As much as I deeply love Apple it was one of those things where it was just time for me to move on. The constraints of working a retail job have been a challenge to my personal creative pursuits for some time so after six and a half year I’ve decided to move on (for now at least).

Today marks the beginning of something else entirely. Today I am leaving on what I hope to be the first of many road trips across the United States, during which my goal will be to write and publish a photo set daily from the road.

On this trip I will be accompanied by the always awesome and always funky fresh James Vest. The two of us will be exploring our way down to New Orleans and back over the course of 8 days.

We’ll be reaching out on Twitter to crowd-source the things we do in each city and others are welcome to meet up with us if they so choose.

I have to cut this short as I still have a few things to take care of before hitting the road. Expect another blog later today but in the meantime here is how you can follow us:

John
Twitter | Flickr | FourSquare | Gowalla

James
Twitter

Flash Free: The Way to Be

November 20th, 2010 by John

Not long ago I removed Adobe Flash Player from my iMac. Despite all the political things between Apple and Adobe I did this mostly for performance reasons. I am often working on photos in Aperture while having a browser window open and I find that Flash just running ads in Safari use a ton of resources. Since disabling it I see a noticeable gain in speed and responsiveness on my machine in general.

Now I’m not entirely without it, I have Google Chrome installed as my secondary browser which has Flash built in, so when I want to watch Hulu it’s still possible. However I’ve started to notice that most websites offer HTML5 video options and I got an excellent extension for Safari to make most sites default to it.

John Gruber wrote an excellent piece on how to do this and I cannot recommend it highly enough.

That said there are two things that annoy me right now.

  1. Google Analytics relies on Flash for it’s charts… which is unnecessary… it could all be done in HTML5
  2. Boing Boing….

I’ve mentioned before that Boing Boing uses a ton of Flash, when I called the hypocritical Cory Doctorow a hypocrite (well he is).

Well it turns out, this is what happens when you visit the BoingBoing.net main page in safari without Flash installed:

Forcing my computer to auto-download useless SWF files? Good job gentlemen. You suck again.

Noticeably this does not occur when you read their site through a RSS reader. Maybe they should just stop being hypocrites and stop running Flash ads?  Are you listening Cory? Probably not.

Diving In…

June 2nd, 2010 by John

Three years ago I moved to Chicago in what seemed to many like a random decision. I had gone through a rough patch in NY where I realized I had been doing the same things in the same places with the same people night in and night out since 7th grade. The weird part though is I had a job I loved working for Apple, but I could not get past the fact that I was working in the mall that I had been going to every day for as long as I could remember living in suburbia. I needed to change something and Chicago offered the perfect opportunity to make a clean break.

I was able to move out here and not only keep my job with Apple but get promoted as well. In the last three years I’ve grown immensely, made amazing friends, traveled extensively, started taking improv classes, started working with Long Pork and really started to build my photo career with the launch of my ChicagoNow blog and a few new clients.

The only down side? It worked too well.

Moving out here has been liberating beyond my expectations, but I find myself so busy pursuing my passions that sleep and friendships suffer due to it. I also find myself turning down photo and design work I’d like to be doing due to conflicts with my full time hours. Three years into living here I once again have found myself in need of a change.

Effective next week I’ve decided to step down from my full time role and leadership responsibilities at Apple and into a more limited part time hours.

This will allow me to pursue my passions even further, recover a semblance of a social life and maybe, just maybe start sleeping again. There is a lot of traveling planned, for starters Long Pork and I are driving to NY next week for Sketchfest NYC at the UCB Theater. I am also going to finally get certified to skydive this year.

Last week on Friday Sydney Owen and I head out to the Chicagoland Skydiving Center to go for a tandem jump and enroll ourselves in the certification program. It’s going to be an interesting summer.

While I’ll admit I am nervous about what I’m leaving behind I am really excited about the road ahead. More to come soon.

And We’re Off! – Thailand Part 1

April 3rd, 2010 by John

So I’m typing this on my brand new iPad while sitting on a Cathay Pacific flight to Vancouver, from there I’m off to Hong Kong, then straight on to Bangkok. In Bangkok I’ll be meeting up with a good friend Christine and the agenda is pretty much unwritten. I just need to be back in Bangkok on the 12th so I can fly to Tokyo for a grand total of 26 hours.

So you’re probably wondering, what is the reason for the trip? My answer of course is the trip is the reason for the trip. I’m planning on continuing the photography and social media adventures that I’ve grown to love so much.

I was hoping to be able to post my photos nightly throughout the trip but unfortunately the iPad camera adaptor wasn’t available in time and since we’ll be backpacking most of the time I decided to leave at home the 7 lbs of computing power that is my MacBook Pro. I did however pay for the international data plan on my iPhone so I’ll probably snap a few photos on there and post them to Flickr as I go as a preview of the final images to come when I arrive home.

For this trip I’ve packed extremely light, since my days on the government watch list (explanation to come…) I’ve learned how to pack lighter and lighter and only bring what I can carry.

On this trip for example I have one bag, my camera bag/backpack. Which contains:

- Canon 5D mk II with 24-105mm f4.0 kit lens
- 4 Canon 5D mk II batteries
- 4 Compact Flash cards. (1 32gb and 3 16gb)
- Canon 50mm f1.4
- Canon 28mm f2.8
- Apple iPad 64gb WiFi
- 6 pairs of socks
- 6 pairs of underwear
- 5 shirts
- 1 pair of jeans
- 1 bathing suit
- 2 field notes, 2 pens
- 1 deck of cards
- assorted wires and chargers

Aside from a few sparse things I’m bringing one way to Christine, the clothes on my back and my iPhone in my pocket, that’s it. As I mentioned before I’ve paid for 50mb of international data but I’ve also paid for 50 outgoing text messages (Incoming are apparently free) and I plan to buy a prepaid phone over there to be able to stay in touch with Christine.

I’ll be active on Twitter, FourSquare, Flickr and Facebook throughout the week as well as hopefully blogging every night assuming I can find WiFi to post from so please follow me.

Actually, I plan to take it one step further than that… As it stands right now, I have no agenda for Tokyo, only a few suggestions. Like my day in Paris before this I know no one in Japan and I don’t speak a word of Japanese. My plan is to crowdsource my day… I’ve got 26 hours there… Where should I go, what should I do? Reply to me on Twitter and let me know how you think. I should spend my day, I’ll go do it, photograph it and write about it right here!

Stay tuned dear readers!

Practicing What You Preach…

April 2nd, 2010 by John

There have been a bunch of really intelligent comments on this today but I’d like to beg one question:

If Cory Doctorow is so against closed systems owned by big corporations with enormous budgets, why does Boing Boing use Flash for it’s ads and video?

Boing Boing Flash

He’ll criticize others for their use of proprietary tech meanwhile profiting from another?

Berlin Day 5

August 26th, 2009 by John
Aki and friend.

Internet is down at 78 again. Although we can pick up an unsecured wireless in the big kitchen on the 2nd floor. Not sure when i’ll be able to post this.

Last night was interesting, we went to Fischladen and found the street to be swarming with Politzei. There were full riot vans filled with cops waiting for a reason to jump out. No one was quite sure as to why this was going on but as you can imagine it made things a bit tense. The cops came to the door of the bar on more than one occaision and then backed away. It’s like they were anticipating something that the community didn’t know was going to happen. Either way it ended peacefull with the cops eventually leaving as mysteriously as they had arrived.

Many members of the collective are hard at work here in the house. On Mouse’s floor alone they are installing a large kitchen and a bathroom. They both look to be the nicest in the house, I’m sad I won’t be here to see them. Downstairs they are building a bar into the front of the building. Mouse took us through it the other night, it looks to have a lot of potential as well. I’m not quite sure how or if this will compete with Fischladen which is just down the street. Mouse insists their community is large enough to sustain both.

Despite what I may have said in yesterday’s post regarding technology, this movement is strong and far from in danger of dying out anytime soon. They have built a place for themselves both figuratively and literally through hard work and dedication. There is definitely something there to be respected and admired.

Mouse is tending bar at Fischladen, we spent the afternoon lounging around there. He has mixed up Chocolate Martini’s for people with Hershey’s syrup that Aki brought back from the states for him. Apparently you can’t find that here at all.

Going to a cookout tonight at another house. Should be interesting. Tomorrow is my last day in Berlin and it looks like I have have picked up a last minute photo job as well. More details on that if it happens. That’s all for now.

oh yeah… pictures.

Berlin Day 4 – Technological Anarchism

August 25th, 2009 by John
Mouse, Vanesza and Aki.

Berlin is an interesting place. We spent all of last night at Fischladen where I left off last night. When we left it was morning. While Aki worked furiously on her work for Johnson Creek; Vanessa, Mouse and I discussed the merits of Wi-Fi, Twitter and technology in general in political movements, in particular the leftist “Anarchist” movement here in Berlin.

The German leftist movement has a fear and misunderstanding of technology. Wi-Fi in many places is not allowed and approached angrily. While 78 is legally owned and inhabited many individuals here are very much afraid of being identified for their political actions. Their fears, of course, are justified, many could and would be arrested if identified. However the group fails to mobilize and grow beyond it’s existing circles from what I can tell, most don’t even have cell phones either because they can’t afford them, or they believe them to be the tools of the establishment. Their numbers, while supported internationally are not as strong as they were right after the wall fell, and they likely won’t be again unless this group embraces technology. Aki and I cited examples of Mumbai and Iran to explain the values of it but the consensus is that it will fall on deaf ears.

Now please, do not interpret this as an endorsement of the actions of this movement or their beliefs, nor do I mean disrespect to their beliefs either. I am merely a guest here and these people are putting me up and treating me as one of their own. I believe that nearly any political movement has merits and from what I can tell, these are good people who want to life their lives free of political oppression and generally mind their own business, I cannot speak for all of their beliefs, only that I can say they feel very justified in them and truly believe themselves to be doing good to help society, as they see it. It’s sad to me to see their message and beliefs get lost or downed out because they refuse to adapt to modern technology.

An interesting side note, you’ll see that most of my photos from this trip do not contain people… weird seeing as I tend to focus on portraits quite often. This is because the men and women of “78″ refuse to be photographed and the ones who don’t know me react angrily to me walking about with my camera at all. While I respect and understand this concern it saddens me as many of them are amazing, beautiful, interesting people who should have their voices heard and choose to hide their face so that they can fight another day, a concern that I’m not entirely sure how realistic it is.

New photos are up, check them out…

Until tomorrow.

Berlin Day 3 – All out of Internet(s)

August 24th, 2009 by John
The Brandenburg Gate

We actually woke up at a sane hour today… If you call 2:30 pm a sane hour. Aki and I decided to venture put and explore, we started with the Alexanderplatz and took the U-Bahn (underground train) from there in a few different areas. Eventually we found ourselves resting in a park by the German history museum. In this area there were a ton of photo opportunities and many historic buildings, which of course I know nothing about. From there we walked west towards the setting sun and on to the Brandenburg Gate. As we got there the sub was hiring it perfectly and I was able to take some phenomenal pictures that really excited me. Also by the gate where a group of protestors putting on a hunger strike. All of their signs and fliers were in German so we were unable to follow their message. Aki pushed further until we found one of the representatives who spoke English.

He told us of a group of Iranian exiles living in Iraq who previously were recieving protection from the American government in Iraq, but as the turnover of power has progressed they have found themselves at the mercy of the an Iraqi government increasingly bowing to Iranian pressure to turn them over. This to them means certain doom. I haven’t had time to read over the necessary info as of yet but it sounds pretty legit. These people and their supporters hunger striking for the same protection from the Iraqi government that they recieved from the Americans. Interesting to say the least and not the kind of thing you find out about in the US. More info can be found at http://www.ncr-iran.org. Please take this with caution, this is not an endorsement or a reccomendation at this point, merely linked for curiousity. I have not been to the site myself yet.

So if you read my Twitter account today you might know that 78 is without internet at the moment and this post has been delayed because of it. Well I am writing this from Fischladen (translates to Fish Store but it’s bar that Mouse works at… no they don’t serve fish.) we managed to get in tonight to use the internet with Mouse’s keys. We’ve set up my MacBook Air as an ad-hoc wireless network so that Aki and I can both do our respective work. We are hoping the situation is remedied tomorrow.

We went to a party at another collective tonight, 84 Boxhagnerstraße, not much to discuss, biers were drank, franks were eaten, jokes were told & good times were had. I met some good people who hopefully will remember me next June when I plan to return. Anyway, I’m going to go, I’m being rude, the three of us are sitting in Fischladen drinking Tyskie and Vanessa just arrived to hang out with us. Tschüss!

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