louisville – John Morrison – Product Strategy and Brand Identity

Saturday started off quietly as James and I awoke to our iPhone alarms at 8:30. We packed up our things and made sure not to disturb Lee, Rebecca or Michael on the way out.

The beauty of Louisville shined though the gray overcast morning as we wandered the streets. Knowing our next destination, Nashville, was only three hours away we decided to take some time to explore before rolling out.

First things first we head over to the Louisville Slugger factory to get the tour. We were suprised to find they also have a mini Norman Rockwell exhibit there as well and we spent some time learning about both baseball and art.

From there we made a stop off to Cake Flour bakery for a quick bite to eat and suddenly we found ourselves caught in a torrential downpour. We watched from inside as the street began to flood and it began to look like the dead of night at 11 am EST and decided it as our cue to get out of town ASAP.

Sure enough we passed right through the storm on the road but otherwise the trip to Nashville was uneventful. Turns out the Nashville beer festival was sold out so we met up with my friend Robin and decided to grab some BBQ then head over to Arrington Vineyards for a wine tasting. We sat beneath the trees overlooking some gorgeous Tennessee hills sipping wine and talking about video production and laughing like idiots.

After some sobering up we blared some pop music and drove towards the city to show James Yazoo Brewery. Yazoo is a local Tennessee beer company with a wide variety of beers and an excellent brewpub. We relaxed there sampling beers as the sun went down sharing old stories and laughing at dumb jokes.

From there we head downtown where Robin described the damage of the flood that hit Nashville last year and we met a homeless gentleman, Ernie. He told us about swimming in the river and hopping fences. Somehow it came up that we were headed to New Orleans and he told us that is where he’s from originally, he then launched into detailed suggestions of things to do there, specifically citing that the French Quarter is overhyped and we need to make sure we explore the whole city.

After wandering the strip for a while we ended the night in a dueling piano bar off of Broadway before heading back to Robin’s place for the evening. All in all it was a laid back and carefree day. I couldn’t have asked for a better time.

We’re now solidly on the road to Birmingham for lunch and New Orleans this evening. Until tomorrow true believers, enjoy the photos!

Chicago to Louisville (and Indianapolis for lunch)

About 11 o’clock this morning we set off from Chicago, south towards Louisville. James brought along some playlists of funk music and snacks for the road and our good friend Lee had decided to join us for this leg. Coincidentally Lee’s girlfriend Rebecca is going to be in Louisville this weekend so it made sense for him to join us. The three of us relaxed and joked around on the road and it wasn’t long before we were stopping to photograph windmills and “Hell Is Real” signs indicating we were definitely deep into the great state of Indiana.

We posed the question of where we should stop for lunch to our Twitter followers and the awesome @JennFree suggested Scotty’s Brewhouse in Indianapolis. Her pitch was compelling and seeing as how I’m on a never-ending quest to try as many different beers as possible, any place with “Brewhouse” in the title immediately appeals to me. Luckily the guys were happy with it too.

When we arrived in Indianapolis we were struck by the beauty of the city. With it’s many beautiful monuments and circles, the downtown area is simply gorgeous. We wandered around a bit, checking out a smoke shop and a vintage styled Dunkin’ Donuts. We stopped off at the Soldiers’ and Sailors’ monument and were instantly taken aback by it’s beauty and size. The entry on Gowalla for it mentions it being comparable to anything in DC and I’d say it’s formidable by my memory. Sadly the structure is under restoration but that didn’t prevent us from enjoying it nonetheless.

Scotty’s was a very large sports bar / pub with outdoor seating and a fairly typical menu but a reasonably sized beer selection. Lee and I each tried a local brew and chat a bit before hitting the road again. Lee proposed that the city would be suitable for another visit sometime. I definitely agree. It didn’t hurt our impression though that we arrived there to our first real taste of summer weather (a refreshing change from chilly Chicago.)

From there, it was straight on through to Louisville without stopping. Upon our arrival we hit up local music shop EarX-tacy and then went for some BBQ at Mark’s Feed Store on the suggestion of the wonderful Ms. Amy Guth. The atmosphere was friendly, and the food was okay. The three of us were mostly happy to have arrived.

Tonight we are staying with a friend of Lee and Rebecca’s and tomorrow James and I will bid them adieu and head to Nashville hopefully in time for the East Nashville Beer Festival.

For now, we’re going to hit the local bar scene. Good night folks enjoy the photos!