Friend’s it feels like forever since I first started talking about it but my new blog on ChicagoNow has finally arrived! (Don’t worry I’m going to keep posting on Subism as well.) There were a number of reasons why it’s taken this long but the fact of the matter is it’s good to go at long last.
The focus and name has changed slightly, originally the name was going to be “Beyond The Loupe” a horrifically bad pun on Chicago’s Loop area downtown and an old school photographer’s Loupe for viewing negatives and slides in detail.
There were a couple of problems with this name:
- Too many people don’t know what a loupe is
- The pun was a bit cheesy even by ChicagoNow standards
- It sounded too much like “Beyond The Pedway” Tim Jahn’s awesome podcast about Chicago startups.
So I settled on Focal Points as it still manages to be a photography pun but does a much better job at conveying the idea of my work taking Chicago’s iconic landmarks and showing them in a new perspective which is something I am passionate about, sometime that I feel Subism is all about. You’ll hear more on this later as the site matures.
For my first two entries I’ve decided to focus on my experience over the weekend participating in Journey To The End of the Night which took place over the weekend. The first 18 photos from the set are now online with my account of the adventure and the remaining 18 to be posted on Friday.
My goal is to get into a M-W-F posting schedule over there, so there will be much more to talk about in the coming weeks and months. For now please check out the site and my first blog entry: