On New Years’ Eve, my friend Austin Harvey let me know that he and his colleagues were in the process of acquiring the bar they worked at, Beermiscuous, from its owner.
He also told me he had an idea for a beer he wanted to make to celebrate the bar’s upcoming 6th anniversary.
He told me he had recently tasted a remarkable strong ale from a brewery in Ohio and wanted to bring something to the Chicago market. And he already had a collaborator in mind: upstart nano-brewery Bold Dog Beer Company.
The beer would be called ‘Biggles Seizes the Means’ and fulfill his wife Annie’s long-held wish to see their beloved mutt, Biggles, on a beer can. But given the name and the theme, he envisioned it being done in the socialist realism art style.
Having recently completed an original screenprint of Gritty as a parody of an Alexander Rodchenko piece, I told Austin I had to be the person to design this label.
Months later, here we are in the middle of a pandemic, and the largest social upheaval this country has seen since the ’60s, and the beer is now available. I’m happy to report that it turned out to be astoundingly good, and this whole thing turned into a project that I am very, very proud of.