history – John Morrison – Product Strategy and Brand Identity

While in NY for Thanksgiving. I took the opportunity to visit a landmark of the town I grew up in: St. Paul’s School.

Built in 1879 by Cornelia Stewart, in memory of her husband and the founder of Garden City, Alexander Turney Stewart. St. Paul’s is a glorious example of High Victorian Gothic architecture and stands out among Long Island’s many cultural landmarks. However the school has been closed since 1991 and the building has fallen into disrepair.

There are some calling for it’s demolition. Not so surprisingly this is largely a group of individuals (I won’t name names but they aren’t hard to find on Google) who stand to make a lot of money on construction contracts and other deals if they are able to tear down the building and sell the land for other purposes.

Despite the overwhelming majority of Garden City residents voting against the demolition of St. Paul’s, the proposal to demolish it is presented as the popular option due to Garden City’s board of Trustees propping up two other undesirable options that they know residents will be split on.

St. Paul’s future remains in question but things look pretty grim.

You can learn more about the cause to save St. Paul’s here.

And you can check out my photo set here.

You and The Atomic Bomb

My friends, submitted for your approval on this fine New Years Day, is a pamphlet found in the attic of my parent’s house.

What you see is just part of a piece of 1950’s Cold War propaganda in the vein of such nonsense as “Duck and Cover.” This particular piece was produced by New York state in association with Time Inc.’s Life Magazine as a civil service and is bound by no copyright. A pamphlet like this one would have been distributed to help individuals prepare for “The Bomb,” which at that point many felt was inevitable. Nevermind the fact that in an actual atomic blast, these methods would do very little, if anything, to save one’s life. They both created and eased fear among the populous while fostering dependency and loyalty to the government.

To me, it’s an amazing piece of American history both from a psychological and a design standpoint. My grandfather was a chemist and member of the Nassau Country Civil Defense Commission, and near as I can tell this was his, there may be more. If I come across anything else, I’ll post it as well.

Enjoy.