Categories
Business Chicago Technology

SEO Food For Thought: Critical Mass Chicago

In Chicago there are two prominent “brands” that operate under the name “Critical Mass.”

One is a digital PR agency.

The other is a monthly gathering of cyclists who flood the streets with bikes on the last Friday of every month.

One represents brands such as Clorox, Nissan, AT&T, and Rolex on the internet. Including brand monitoring and campaign management.

The other has no branding, no official leaders, and a very loose digital presence.

Guess which one has better SEO?

Excuse me, I’ve got a bike to go ride.

Categories
Business Technology

“Valued” or Why I Cancelled My AT&T Internet as Exemplified by Trying to Cancel

When I moved to Chicago almost four years ago I set up AT&T DSL as my home internet provider.

Toward the end of last year, I upgraded the Mac Mini hooked up to my TV to the newer server model and decided I needed a static IP address. However, AT&T’s pricing for such options were not great, and I found I was able to get a better deal elsewhere. Even so, I decided to hold off.

I decided around the same time to disconnect my landline phone. AT&T offered a “dry loop” option, so I moved to it to lower my rates. However, doing so raised my internet rates but not my total bill (since the phone cost was removed). Soon after, I started getting hounded via email to combine my wireless service with my internet service, or they would raise my rates again. I looked into this and learned that the discount I received from my employer on my wireless service would be removed, so I opted not to. Still, I received pseudo-threatening emails to do so.

Then the last straw came when I learned about the new DSL terms and conditions introducing data caps and other customer hostile tactics. I contacted a new provider, had them set up, and called on Saturday to attempt to cancel my service. The setup took all day Friday, and once I was up and running, I saw it was past business hours, so I would call AT&T in the morning to cancel.

However, it seems AT&T’s billing department was not open on Saturday. So I called customer support, and they let me know they were unable to cancel my account on the weekend but gave me a direct line to call on Monday. The rep then ended the call with “Thank you for calling AT&T where you are a valued customer.”

If AT&T’s customers are so “valued,” why is the billings department only open weekdays from 8-5? Most people have Monday to Friday jobs during those hours. This makes it very hard to call to straighten out a billing issue if necessary. It certainly doesn’t seem like AT&T values my time. Luckily I had today (Thursday) off and I gave the billing department another ring. Here is what followed:

The first rep answered the phone and didn’t give me her name. She asked me for my phone number and was confused when I told her I have a dry loop. She then asked for my account number, which I gave her, at which point she then told me she needed to transfer me to billing.

The second rep picked up, didn’t give me her name, asked for my phone number, and then was confused when I told her I have a dry loop. She then asked for my account number, which I gave her, at which point she told me she needed to transfer me because she was in Texas.

The third rep picked up, actually gave me her name, asked for my phone number, and understood when I told her I have a dry loop. She then asked for my account number, which I gave her, and she asked what I needed. I then told her I wanted to cancel; she then told me she needed to transfer me. Frustrated, I informed her that this would be my third transfer, and I kept being told that I would be directed to the right person. She then apologized thoroughly and promised me this would be my last transfer. She then gave me a new direct line to call in case I get disconnected.

The fourth rep picked up, didn’t give me her name, asked for my phone number, and then was annoyed when I tell her I have a dry loop. I then gave her my account number. She asked me for the rate I paid on my last bill and was annoyed with me when I didn’t know off-hand. She then asked again, and I told her I had paperless billing, so I was unsure of the exact amount.

The rep then angrily told me she “cannot allow me to pay over the phone if I don’t have more information about my account” and that I “will need to call back with the right information.” I then politely thanked her for the help and but that I wasn’t calling to pay a bill. I was calling to cancel my account. Stunned, the rep got quiet for a moment, and then sheepishly asked why I was canceling.

I informed her that I had got a better rate somewhere else, and the new service had already been installed. She then told me she needed to transfer me. Flustered, I then told her that the last rep had promised this would be my final transfer, that she was the fourth person I had talked to, and that I had been assured that she could handle my problem.

She then half-sincerely apologized and stayed on the line until I was handed off to my next rep.

The fifth rep picked up, let me know her name was Vanessa. She then asked me what she could do to make me “a satisfied customer today.” I let her know that, while I am sorry there was nothing she could do, I had decided to switch and was calling to cancel my service. She then asked me why and I told her I had gotten a better rate through another provider at a heavy discount.

The rep then said she understood, “especially in this economy,” and asked if they’ve already set up the new service. I tell her they had. She then went ahead and canceled my account and asked if there was anything else I needed. I then asked her what I needed to do with the DSL modem they provided, and she then told me I own it.

Each person passed the buck. Rarely could they be bothered to try and get things right. Sure, I was trying to cancel, and they had no chance of keeping me, but the way this was handled, to me, exemplifies the kind of “service” AT&T offers. Rarely was I treated like a human. The experience felt like I was passed around like a piece of garbage that no one knew where to dispose of. I don’t feel like I was very “valued” at all. But hey, at least now I’ve got a worthless DSL modem to throw out.

Thanks, AT&T!

Categories
Business Technology Travels

“Aerodynamic Efficiency in Paper Airplane Design” or Thoughts on SXSWi 2011

This year marked my second visit to Austin, Texas, for the South By Southwest Interactive conference. While I enjoyed myself and had only been once before, I can tell you that things have changed, perhaps not for the better.

When I attended in ’09, I went to presentations almost every hour; nearly all sessions were in the Convention Center, and all were high quality. The close-knit experience made it easy to navigate which panel I wanted to go to and easy to get there.

This year there was simply too much. You could scroll through long listings picking out sessions and then realize all of that was just the 2 PM hour, and a large number of sessions were scattered in offsite hotel conference rooms. It’s bad enough that walking from one end of the conference center to the other takes about 10-15 minutes; some of the sessions I wanted to go to were as far as a mile away.

To make matters worse, many of the sessions were redundant panels with poorly prepared presenters, too many of which were still fixating on the importance of “social media” and other buzz words. The kind of stuff you would already have to be aware of if you’re attending SXSW in the first place. By the end of day one, I had decided that most panels were pretty much a waste of time.

The idea of having a conference devoted to the abstract concept of “interactive” is starting to feel short-sighted. It’s grown so large that it’s simply untenable. Bringing marketers, designers, programmers, and “content creators” together under the banner of “interactive” with the common thread of “the Internet”—something quickly becoming ubiquitous to American life—seems absurd.

Imagine if we held a conference for all the industries that use paper in any way, shape, or form. There would be panels on restaurant menu design, proper cardboard box construction, and buzz-worded up bullshit like “Aerodynamic Efficiency in Paper airplane Design.” This is what it felt like to browse the schedule of sessions at SXSWi 2011.

Simultaneously, the split between the Film and Interactive portions of the conference seems more and more arbitrary as the line between amateur and professional creators continues to blur.

More me, this year’s focus was less on the panels and more about the partying, networking, and actual human interaction. This is perhaps evidenced best by the plethora of panels discussing how to best party at SXSW. I can’t be the only one who thinks this is a bad thing. It seems the label of “Interactive” has taken on a new meaning, and it seems to be less about the technology and more about social interaction. Which, from a humane perspective, is better. But if that’s the case, why even buy a badge when I can party for free?

Categories
General Travels

A Prologue?

Every adventure has a beginning. Some start slow and build into the excitement. Others kick right into action within the first few moments. Either way there is still a setup, some pretext that the story is founded on. My training from iO and Second City has taught me that it’s better to start a scene in the middle and to dispense with the back story things tend to be more interesting that way as we can watch the story unfold in front of us.

At this very moment my heart is starting to slow down from a rapid pace. My brain and endocrine system are finally starting to relax from the rush of adrenaline that pumped through me earlier. I’m just happy to be here in my aisle seat electric chair typing away and listening to my favorite Mountain Goats record.

I’m heading to Austin for South by Southwest Interactive where, for the next week, I will indulge in copious amounts of learning, networking and imbibing. When I return from Austin I will only have 8 more days of work at my job of the past 6.5 years. There is a mixture of excitement and discomfort in the fact I am willfully joining the ranks of the unemployed during a recession.

My heart rate continues to slow as I sip my complementary apple juice and snack on my peanuts. I just took a minute to revised the first paragraph. “Lovecraft in Brooklyn” just came on. I love this song, I don’t really even know why, I just do.

I could tell the story about nearly missing my flight this morning, being told they were booked through the weekend and how someone I’ve never met volunteered to give up her seat making her my personal, yet thankless hero. But aside from me running unshod through Midway airport, the story really doesn’t have that much anecdotal value.

I’m looking forward to the next few days in Texas, catching up with old friends, making new ones and eating amazing food. That said, I am not quite sure what to expect. I did this once before and it was extremely enriching, even life changing, will it be again?

We’ve landed in Nashville to refuel and swap passengers before continuing on to Austin. No more Mountain Goats, moved on to Gaslight Anthem now. Stop, revise. I am fully relaxed now. Another revision.

I’ll be back in Nashville a month from yesterday if only for a day. It feels like an eternity away.

The problem with the aforementioned storytelling lesson is that it’s one of the few things from improvisation that can’t be mapped directly to life. We don’t get to just cut to the action, we’re forced to endure each beginning as even the smallest detail can be a catalyst that ripples through all of what follows. In life it’s the transitions that shape everything. The blur before something ends and another begins is arguably the most interesting moment, anything could happen that will affect the future and how we perceive of the past.

I ponder my own situation as I rewrite, revise and delete. I’m mildly frustrated that this, like many pieces I write, may sit in “drafts” forever awaiting a perfection that may never come. I switch the music again to Streetlight Manifesto to get a lyric trapped in my head out.

“We’ve all been there once before and it looks like we’ve returned once more. So is this the beginning or the end?”

I don’t know what will happen, I just know we’re landing and it’s almost time to close my MacBook.

Categories
Chicago Theatre

Batterymouth: It Burns opens TONIGHT!

Hey folks, we’ve been working on this for a while and I’m very pleased to announce that Batterymouth: It Burns opens tonight at the de Maat Theatre at Piper’s Alley. For the unintroduced, Batterymouth is a two man improv team made up of my good friends Dave Urlakis and Zack Whittington. You may have seen either of these gentlemen before in Best Church of God and Long Pork respectively.

The guys take on a daring form rarely attempted and even more rarely successful: They take one audience suggestion and use that to make a single, half hour, two man scene in real time. They’ve spent a lot of time working on their craft with the magnificent E.J. Scott and the show promises to be a blast.

It’s been an honor and a lot of fun working with Batterymouth to refine their brand and promote this show. I can’t wait for you to see it.

Also, Long Pork fans, if you missed the Gentlemen’s show at Sketchfest you should notice that they are scheduled to perform on closing night. I highly suggest you come sooner than that but you may want to buy tickets in advance for that show as it will likely sell out.

Here are the show times:
Fri, 1/21/11 at 7:30PM with Honor Student Breakfast
Fri, 1/28/11 at 7:30PM with Electric Lunchbox
Fri, 2/04/11 at 7:30PM with Wildcard
Fri, 2/11/11 at 7:30PM with Tina with the Weather
Fri, 2/18/11 at 7:30PM with Long Pork

Tickets are $12 at the door or $10 for students and can be bought online or at the Second City Box Office.

See you there!