Categories
Business Chicago Technology

SEO Food For Thought: Critical Mass Chicago

In Chicago there are two prominent “brands” that operate under the name “Critical Mass.”

One is a digital PR agency.

The other is a monthly gathering of cyclists who flood the streets with bikes on the last Friday of every month.

One represents brands such as Clorox, Nissan, AT&T, and Rolex on the internet. Including brand monitoring and campaign management.

The other has no branding, no official leaders, and a very loose digital presence.

Guess which one has better SEO?

Excuse me, I’ve got a bike to go ride.

Categories
Business Technology

“Valued” or Why I Cancelled My AT&T Internet as Exemplified by Trying to Cancel

When I moved to Chicago almost four years ago I set up AT&T DSL as my home internet provider.

Toward the end of last year, I upgraded the Mac Mini hooked up to my TV to the newer server model and decided I needed a static IP address. However, AT&T’s pricing for such options were not great, and I found I was able to get a better deal elsewhere. Even so, I decided to hold off.

I decided around the same time to disconnect my landline phone. AT&T offered a “dry loop” option, so I moved to it to lower my rates. However, doing so raised my internet rates but not my total bill (since the phone cost was removed). Soon after, I started getting hounded via email to combine my wireless service with my internet service, or they would raise my rates again. I looked into this and learned that the discount I received from my employer on my wireless service would be removed, so I opted not to. Still, I received pseudo-threatening emails to do so.

Then the last straw came when I learned about the new DSL terms and conditions introducing data caps and other customer hostile tactics. I contacted a new provider, had them set up, and called on Saturday to attempt to cancel my service. The setup took all day Friday, and once I was up and running, I saw it was past business hours, so I would call AT&T in the morning to cancel.

However, it seems AT&T’s billing department was not open on Saturday. So I called customer support, and they let me know they were unable to cancel my account on the weekend but gave me a direct line to call on Monday. The rep then ended the call with “Thank you for calling AT&T where you are a valued customer.”

If AT&T’s customers are so “valued,” why is the billings department only open weekdays from 8-5? Most people have Monday to Friday jobs during those hours. This makes it very hard to call to straighten out a billing issue if necessary. It certainly doesn’t seem like AT&T values my time. Luckily I had today (Thursday) off and I gave the billing department another ring. Here is what followed:

The first rep answered the phone and didn’t give me her name. She asked me for my phone number and was confused when I told her I have a dry loop. She then asked for my account number, which I gave her, at which point she then told me she needed to transfer me to billing.

The second rep picked up, didn’t give me her name, asked for my phone number, and then was confused when I told her I have a dry loop. She then asked for my account number, which I gave her, at which point she told me she needed to transfer me because she was in Texas.

The third rep picked up, actually gave me her name, asked for my phone number, and understood when I told her I have a dry loop. She then asked for my account number, which I gave her, and she asked what I needed. I then told her I wanted to cancel; she then told me she needed to transfer me. Frustrated, I informed her that this would be my third transfer, and I kept being told that I would be directed to the right person. She then apologized thoroughly and promised me this would be my last transfer. She then gave me a new direct line to call in case I get disconnected.

The fourth rep picked up, didn’t give me her name, asked for my phone number, and then was annoyed when I tell her I have a dry loop. I then gave her my account number. She asked me for the rate I paid on my last bill and was annoyed with me when I didn’t know off-hand. She then asked again, and I told her I had paperless billing, so I was unsure of the exact amount.

The rep then angrily told me she “cannot allow me to pay over the phone if I don’t have more information about my account” and that I “will need to call back with the right information.” I then politely thanked her for the help and but that I wasn’t calling to pay a bill. I was calling to cancel my account. Stunned, the rep got quiet for a moment, and then sheepishly asked why I was canceling.

I informed her that I had got a better rate somewhere else, and the new service had already been installed. She then told me she needed to transfer me. Flustered, I then told her that the last rep had promised this would be my final transfer, that she was the fourth person I had talked to, and that I had been assured that she could handle my problem.

She then half-sincerely apologized and stayed on the line until I was handed off to my next rep.

The fifth rep picked up, let me know her name was Vanessa. She then asked me what she could do to make me “a satisfied customer today.” I let her know that, while I am sorry there was nothing she could do, I had decided to switch and was calling to cancel my service. She then asked me why and I told her I had gotten a better rate through another provider at a heavy discount.

The rep then said she understood, “especially in this economy,” and asked if they’ve already set up the new service. I tell her they had. She then went ahead and canceled my account and asked if there was anything else I needed. I then asked her what I needed to do with the DSL modem they provided, and she then told me I own it.

Each person passed the buck. Rarely could they be bothered to try and get things right. Sure, I was trying to cancel, and they had no chance of keeping me, but the way this was handled, to me, exemplifies the kind of “service” AT&T offers. Rarely was I treated like a human. The experience felt like I was passed around like a piece of garbage that no one knew where to dispose of. I don’t feel like I was very “valued” at all. But hey, at least now I’ve got a worthless DSL modem to throw out.

Thanks, AT&T!

Categories
Business Technology Travels

“Aerodynamic Efficiency in Paper Airplane Design” or Thoughts on SXSWi 2011

This year marked my second visit to Austin, Texas, for the South By Southwest Interactive conference. While I enjoyed myself and had only been once before, I can tell you that things have changed, perhaps not for the better.

When I attended in ’09, I went to presentations almost every hour; nearly all sessions were in the Convention Center, and all were high quality. The close-knit experience made it easy to navigate which panel I wanted to go to and easy to get there.

This year there was simply too much. You could scroll through long listings picking out sessions and then realize all of that was just the 2 PM hour, and a large number of sessions were scattered in offsite hotel conference rooms. It’s bad enough that walking from one end of the conference center to the other takes about 10-15 minutes; some of the sessions I wanted to go to were as far as a mile away.

To make matters worse, many of the sessions were redundant panels with poorly prepared presenters, too many of which were still fixating on the importance of “social media” and other buzz words. The kind of stuff you would already have to be aware of if you’re attending SXSW in the first place. By the end of day one, I had decided that most panels were pretty much a waste of time.

The idea of having a conference devoted to the abstract concept of “interactive” is starting to feel short-sighted. It’s grown so large that it’s simply untenable. Bringing marketers, designers, programmers, and “content creators” together under the banner of “interactive” with the common thread of “the Internet”—something quickly becoming ubiquitous to American life—seems absurd.

Imagine if we held a conference for all the industries that use paper in any way, shape, or form. There would be panels on restaurant menu design, proper cardboard box construction, and buzz-worded up bullshit like “Aerodynamic Efficiency in Paper airplane Design.” This is what it felt like to browse the schedule of sessions at SXSWi 2011.

Simultaneously, the split between the Film and Interactive portions of the conference seems more and more arbitrary as the line between amateur and professional creators continues to blur.

More me, this year’s focus was less on the panels and more about the partying, networking, and actual human interaction. This is perhaps evidenced best by the plethora of panels discussing how to best party at SXSW. I can’t be the only one who thinks this is a bad thing. It seems the label of “Interactive” has taken on a new meaning, and it seems to be less about the technology and more about social interaction. Which, from a humane perspective, is better. But if that’s the case, why even buy a badge when I can party for free?

Categories
Photography Technology

blue beanie day 2010

A parody book cover of Jeffrey Zeldman's 'Designing with Web Standards. The text reads "I support web standards" "bbd 2010" "but I don't have the right typeface" and a very pixelated photograph of John Morrison wearing a blue winter hat.

Show your support for web standards by wearing a blue beanie today and changing all your social networking avatars to a photo of you doing the same.

This is me attempting, poorly, to mimic the cover of Jeffrey Zeldman’s Designing With Web Standards 3rd Edition.

For more info check here.

Check out the Flickr group here

Categories
Technology

Flash Free: The Way to Be

Not long ago I removed Adobe Flash Player from my iMac. Despite all the political things between Apple and Adobe I did this mostly for performance reasons. I am often working on photos in Aperture while having a browser window open and I find that Flash just running ads in Safari use a ton of resources. Since disabling it I see a noticeable gain in speed and responsiveness on my machine in general.

Now I’m not entirely without it, I have Google Chrome installed as my secondary browser which has Flash built in, so when I want to watch Hulu it’s still possible. However I’ve started to notice that most websites offer HTML5 video options and I got an excellent extension for Safari to make most sites default to it.

John Gruber wrote an excellent piece on how to do this and I cannot recommend it highly enough.

That said there are two things that annoy me right now.

  1. Google Analytics relies on Flash for it’s charts… which is unnecessary… it could all be done in HTML5
  2. Boing Boing….

I’ve mentioned before that Boing Boing uses a ton of Flash, when I called the hypocritical Cory Doctorow a hypocrite (well he is).

Well it turns out, this is what happens when you visit the BoingBoing.net main page in safari without Flash installed:

Forcing my computer to auto-download useless SWF files? Good job gentlemen. You suck again.

Noticeably this does not occur when you read their site through a RSS reader. Maybe they should just stop being hypocrites and stop running Flash ads?  Are you listening Cory? Probably not.